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From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

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Google Boost: Simplified Pay-Per-Click for Busy Auto Dealers

Ideally, an auto dealership should be running a pay-per-click campaign through Google AdWords, but what if you just don't have the staff or the time to manage an AdWords campaign? Google now offers a simplified option called Google Boost through Google Places in which you can basically "set it and forget it." Unfortunately, this platform is only available in certain markets but will eventually be offered across the country.

Once you claim your Google Place for your car dealership, you can see if Google Boost is available for your market. If it's available, all you have to do is set your budget for the month, and Google takes care of the rest. Based on the information about your dealership in your Google Place page, Google will pick keywords for which your ad will show up in the sponsored section. Just as in AdWords, you only ultimately pay for each click, and Google will automatically manage your budget to give you more impressions and clicks depending on how high you bid.

The great thing about Google Boost, especially for small dealerships with limited staff and a low advertising budget, is that you don't have to spend time picking out keywords, setting bids, writing ads, etc. Of course, on the flip side, you don't get the level of customization and targeting that you can get through managing your own AdWords campaign.

Google Boost offers both cost-effective and low maintenance search engine marketing for auto dealers.

Terrence Gordon
Google needs to get a grip. Why would I spend money to show up in the maps, when I can show up there for free? Or am I missing something.... Dealers should be outsourcing their Adwords campaigns to a Certified Adwords Company with PPC management personell and software to optimize their campaigns on a daily basis.
Paul Potratz
Hi Terrence, True you can show up in the maps but so does the competition which means we must be creative in our offers with tools like this and Google Tags to stand out and take our unfair share of car shoppers and service customers. I agree that SOME dealers should outsource their Adwords campaigns to professionals like us :) (Shameless Plug: Awarded Highest Rated SEM/PPC Vendor in Country by Driving Sales at NADA 2011) However there are many very talented and capable in-house agencies and internet managers that should personally handle the campaigns and cut the third party vendors since often times it will directly affect their success and income. We do offer training to many internet managers and in-house agencies so they become even more skilled in running adwords campaigns and we also encourage they pay for Google's courses and take the test for adwords and analytics. Digital is a moving target and new things are always being added which is awesome and keeps us on our toes and loving the industry. Thank you for your comments and have an awesome weekend. Paul Potratz POTRATZ paul@ppadv.com 518-478-2039
Tony Harris
It appears that Google is making strides that help the small business owner. As an operator of a relatively small new car dealership I can appreciate the staffing challenges aforementioned in the article. Obviously it is crucial to have a grip on your Google Places page before making a leap with Google Boost. That said, i can see this being especially effective for purposes such as that clearance lot or non-prime finance center where your target audience is more granular. Google Boost is not yet available in my market.

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