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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Location-Based Marketing for Auto Dealerships

As smartphones grow in popularity, advertisers are turning to location-based marketing applications like Foursquare to engage consumers. At Potratz, we have implemented location-based campaigns on social sites for multiple clients to encourage users to check in on their phones. Here are a couple examples:

Steve White VW Audi offers $15 off parts/service when people check in

The Bill Rapp Superstore offers a $10 NYS Inspection and car wash for every check-in.

With over 7 million people on Foursquare and other location-based tools like GoWalla and Facebook Places gaining popularity, auto dealers need to get on board with location-based marketing to offer rewards to tech-saavy customers. Service specials work well to draw people into the dealership when they can save money on an oil change, car wash, inspection, etc.

Plus, with Foursquare's recent statistics updates it's easy for a user to see where friends are checking in and what your favorite categories are. The new update also allows you to search by category, so it's a great way to market service specials and sales incentives to those who will be searching automotive shops.

Even national brands are getting involved. JetBlue is using an app called GateGuru to reward fliers with free flights and gift certificates for checking in at airport terminals. Also, American Express is teaming with merchants on Foursquare to give special offers when people shop with those merchants.

If your car dealership isn't on board with Foursquare, it's easy to set up and free. Read this article we wrote on claiming your dealership's Foursquare location to learn how. Get started with a location-based marketing campaign today!

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