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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Location-Based Marketing for Auto Dealerships

As smartphones grow in popularity, advertisers are turning to location-based marketing applications like Foursquare to engage consumers. At Potratz, we have implemented location-based campaigns on social sites for multiple clients to encourage users to check in on their phones. Here are a couple examples:

Steve White VW Audi offers $15 off parts/service when people check in

The Bill Rapp Superstore offers a $10 NYS Inspection and car wash for every check-in.

With over 7 million people on Foursquare and other location-based tools like GoWalla and Facebook Places gaining popularity, auto dealers need to get on board with location-based marketing to offer rewards to tech-saavy customers. Service specials work well to draw people into the dealership when they can save money on an oil change, car wash, inspection, etc.

Plus, with Foursquare's recent statistics updates it's easy for a user to see where friends are checking in and what your favorite categories are. The new update also allows you to search by category, so it's a great way to market service specials and sales incentives to those who will be searching automotive shops.

Even national brands are getting involved. JetBlue is using an app called GateGuru to reward fliers with free flights and gift certificates for checking in at airport terminals. Also, American Express is teaming with merchants on Foursquare to give special offers when people shop with those merchants.

If your car dealership isn't on board with Foursquare, it's easy to set up and free. Read this article we wrote on claiming your dealership's Foursquare location to learn how. Get started with a location-based marketing campaign today!

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