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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

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New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

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How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

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Location-Based Marketing for Auto Dealerships

As smartphones grow in popularity, advertisers are turning to location-based marketing applications like Foursquare to engage consumers. At Potratz, we have implemented location-based campaigns on social sites for multiple clients to encourage users to check in on their phones. Here are a couple examples:

Steve White VW Audi offers $15 off parts/service when people check in

The Bill Rapp Superstore offers a $10 NYS Inspection and car wash for every check-in.

With over 7 million people on Foursquare and other location-based tools like GoWalla and Facebook Places gaining popularity, auto dealers need to get on board with location-based marketing to offer rewards to tech-saavy customers. Service specials work well to draw people into the dealership when they can save money on an oil change, car wash, inspection, etc.

Plus, with Foursquare's recent statistics updates it's easy for a user to see where friends are checking in and what your favorite categories are. The new update also allows you to search by category, so it's a great way to market service specials and sales incentives to those who will be searching automotive shops.

Even national brands are getting involved. JetBlue is using an app called GateGuru to reward fliers with free flights and gift certificates for checking in at airport terminals. Also, American Express is teaming with merchants on Foursquare to give special offers when people shop with those merchants.

If your car dealership isn't on board with Foursquare, it's easy to set up and free. Read this article we wrote on claiming your dealership's Foursquare location to learn how. Get started with a location-based marketing campaign today!

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