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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Location-Based Marketing for Auto Dealerships

As smartphones grow in popularity, advertisers are turning to location-based marketing applications like Foursquare to engage consumers. At Potratz, we have implemented location-based campaigns on social sites for multiple clients to encourage users to check in on their phones. Here are a couple examples:

Steve White VW Audi offers $15 off parts/service when people check in

The Bill Rapp Superstore offers a $10 NYS Inspection and car wash for every check-in.

With over 7 million people on Foursquare and other location-based tools like GoWalla and Facebook Places gaining popularity, auto dealers need to get on board with location-based marketing to offer rewards to tech-saavy customers. Service specials work well to draw people into the dealership when they can save money on an oil change, car wash, inspection, etc.

Plus, with Foursquare's recent statistics updates it's easy for a user to see where friends are checking in and what your favorite categories are. The new update also allows you to search by category, so it's a great way to market service specials and sales incentives to those who will be searching automotive shops.

Even national brands are getting involved. JetBlue is using an app called GateGuru to reward fliers with free flights and gift certificates for checking in at airport terminals. Also, American Express is teaming with merchants on Foursquare to give special offers when people shop with those merchants.

If your car dealership isn't on board with Foursquare, it's easy to set up and free. Read this article we wrote on claiming your dealership's Foursquare location to learn how. Get started with a location-based marketing campaign today!

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