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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

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Don't Forget the "Social" in Social Media

Do you have a social media strategy for your dealership? Maybe you’ve met with your marketing department or your management team to discuss how you should go about posting to Facebook or Twitter. The discussions and the opinions can be endless- who should post, how often, what to post and what time of day and on and on and on.

Unfortunately, during all this planning and strategizing we often forget the key to automotive advertising and social media: being social! Social media users don’t want to have marketing messages constantly taking up space on their “Facebook Wall” or their “Twitter Feed.” Which means your content needs to be strong enough- and interesting enough- that your users won’t click the dreaded “x” on their news feeds that will hide your posts or decide to un-follow your Twitterfeed.

By creating an interactive social media plan, you allow the user to be a part of the community that you are creating. Instead of posting your weekly ads and or your brand new inventory, try posting polls about your cars, pose interesting questions to the people who “like your page”, create fun surveys and apps– give your users a reason to engage in your page and be social with your dealership.

Lindsey Auguste
I think you've hit the nail on the head here, especially with all many the people trying to use these social media tools for the first time. It's easy to create a page, an account, or whatever it is to be a part of social media, but we have to continue to manage and create the brand that we're building and encourage our community members to WANT to engage with our brand, and ultimately, our accounts. Thanks for posting this, Paul.
Paul Potratz
Lindsey, Thank you for reading. Will you be in Orlando for the Digital Marketing Bootcamp in April?
Lindsey Auguste
I don't think I am going to be able to make it out there this year :(

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