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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

Rows upon rows of parts line your department, some are pristine and clean while others gather dust. Every month, quarter, semi-annually, or annually, y…

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

Enhance Your Dealership's Facebook Page with Custom Tabs

In today's Potratz online workshop, Dan talked about ways to enhance the look and features of your auto dealership's Facebook business page. One way to give a page a true "custom" feel is to add custom tabs with branded images, content, etc. In our experience with automotive advertising on social media, we find that the more customized the page, the more people like it, and the more time they spend on it.

 

It's fairly simple to add a tab with a very basic knowledge of HTML code--Facebook has its own code called FBML (Facebook Markup Language) that's similar to HTML and lets you add images, format text, add links, and more. This is something that any web designer can help with; at Potratz, we have created several customized tabs for our clients with graphics for specials, promotions, and more.

 

Even if you didn't get to attend today's webinar, you can learn how to add a Custom FBML tab to your car dealership's Facebook page that will let you add content to promote sales, service, social contests, and more. Visit this post on our site to download a free PDF instruction sheet showing you how to easily add a custom tab to your Facebook business page.

 

David Johnson
Paul, great content as usual but Facebook has done away with Static FBML and you must now use iFrames.
David Johnson
It's really pretty easy, I like the new way... its just different. Want to learn how to use it, just take a look here: http://blog.hubspot.com/blog/tabid/6307/bid/9883/How-to-Set-up-a-Facebook-Custom-iFrame-Landing-Page-Application.aspx

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