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In today's Potratz online workshop, Dan talked about ways to enhance the look and features of your auto dealership's Facebook business page. One way to give a page a true "custom" feel is to add custom tabs with branded images, content, etc. In our experience with automotive advertising on social media, we find that the more customized the page, the more people like it, and the more time they spend on it.
It's fairly simple to add a tab with a very basic knowledge of HTML code--Facebook has its own code called FBML (Facebook Markup Language) that's similar to HTML and lets you add images, format text, add links, and more. This is something that any web designer can help with; at Potratz, we have created several customized tabs for our clients with graphics for specials, promotions, and more.
Even if you didn't get to attend today's webinar, you can learn how to add a Custom FBML tab to your car dealership's Facebook page that will let you add content to promote sales, service, social contests, and more. Visit this post on our site to download a free PDF instruction sheet showing you how to easily add a custom tab to your Facebook business page.