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Jared Hamilton
From: Jared Hamilton
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Has Your Dealership's Website Been 'StumpledUpon'?

StumbleUpon, Reddit and Delicious are popular websites that can drive traffic to your website without costing you money or an enormous amount of time. These types of sites were developed to help people discover new and interesting things, and guess what? Your site or blog could be one of the new and interesting things they discover.

In order to truly make StumbleUpon, Reddit or Delicious beneficial to your dealership, you first have to build up a strong foundation. Just like with any social media, it is also important that you convey to the site-community that you are interested in helping them and are not planning to just push a sales pitch at them.

As you add blogs and newsletters to your website, make sure that you add them to social bookmarking sites but don’t forget to go outside your own website too. Other interesting links- like manufacturers sites or car and truck links that might interest people- will help you establish credibility amid the community. Once your profile establishes a positive reputation, the sites you bookmark (like your own dealership site) will become more valuable to followers.

Jared Hamilton
The key to these sites IMHO is the interesting and engaging content. I see some dealers putting their inventory on Digg. Thats a total waste. It would have to be something interesting about your brand, community or some other piece of quality content. If you create that quality content, then sharing this content on these sites is likely to get you linked to, increasing your search relevance. Which is a good thing.
Lindsey Auguste
How does it work? Is it based on what your friends are looking at or more the content that you are seeking out?
JD Rucker
@Lindsey - Each site is different. In our viral department, we use these sites to drive tons of visitors. In January, we totaled over 8 million unique visitors from Digg, Reddit, and StumbleUpon alone. One post on SU can generate tens, even hundreds of thousands. Here's one we did on our social media blog: http://www.stumbleupon.com/url/soshable.com/stumbleupon-surpasses-facebook-for-social-media-traffic-generation/ Digg can do decent numbers, up to 20k in 24 hours. Reddit is the big win but very challenging.
JD Rucker
Here's one on DS that got around 20k visitors in 36 hours from Digg: http://www.drivingsales.com/blogs/blinkerfluidnews/2010/11/07/the-effects-of-the-recession-on-the-used-car-economy As you can see, it was the biggest traffic day ever at DrivingSales: http://screencast.com/t/Fr3dg5VQ Perhaps Jared should consider getting more infographics on the site... or is he contacting my clients already?
Lindsey Auguste
Thanks for the info, JD.

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