We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
StumbleUpon, Reddit and Delicious are popular websites that can drive traffic to your website without costing you money or an enormous amount of time. These types of sites were developed to help people discover new and interesting things, and guess what? Your site or blog could be one of the new and interesting things they discover.
In order to truly make StumbleUpon, Reddit or Delicious beneficial to your dealership, you first have to build up a strong foundation. Just like with any social media, it is also important that you convey to the site-community that you are interested in helping them and are not planning to just push a sales pitch at them.
As you add blogs and newsletters to your website, make sure that you add them to social bookmarking sites but don’t forget to go outside your own website too. Other interesting links- like manufacturers sites or car and truck links that might interest people- will help you establish credibility amid the community. Once your profile establishes a positive reputation, the sites you bookmark (like your own dealership site) will become more valuable to followers.