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Paul Potratz

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Exclusive Blog Posts

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Interview with Shannon Crane: Building a Successful BDC

Interview with Shannon Crane: Building a Successful BDC

When Shannon Crane, founder of BDC PowerConsulting, started out as a BDC Manager at a local dealership, she was “as green as it gets.” Not only…

Automotive Advertising with Video SEO

 

What items stand out the most to you in search results? Often pictures and especially video will initially draw your attention more than plain text results. Videos posted to sites like YouTube show up especially well in search listings. Auto dealerships need to take advantage of this free exposure by creating videos of walkarounds, customer testimonials, test drives, dealership tours, events, etc., to post online and tag to rank right at the top of search results.

 

What can you do to make sure your videos rank your dealership’s name in search results and actually get views?

 

  • Use descriptive titles with model names and your dealership location to make sure you rank for people searching for all the specific models you sell. A name like “Stock # 13748A Just Arrived” is not going to rank very high in results or get many views. A video name like “Test Drive the 2011 VW Jetta-Greenville SC” will show up in many more searches and in turn get many more views.
  • Tag your videos with keywords to cover model names, locations you target, etc. These  keywords help YouTube and Google know what searches and categories to rank videos for.
  • Post to multiple video network websites in addition to YouTube; although YouTube by far ranks the best, other sites like MetaCafe, DailyMotion, and Vimeo also show up well in search results. For our clients, we regularly see videos from multiple channels showing up to fill the top of the search results.
  • Customize and monitor your YouTube channel to build your brand identity and exposure. Read our previous blog post on YouTube Marketing Tips for Auto Dealers for more info on this.

 

For a more in-depth lesson on ranking your car dealership in search with videos, sign up for a free online workshop this Thursday, March 24, at 1:57 PM. 

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