Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Marketing Your Dealership with Facebook Questions

Facebook has recently launched a new application that could change the way you interact with current and potential customers. Facebook Questions, which operates similarly to Quora, Aardvark, LinkedIn Answers and other Q&A sites on the internet, can be a valuable tool for dealerships looking to find out more about their target market. With Facebook Questions you are able to ask a question then either set up specific poll answers for people to vote on, keep the question open-ended allowing them to add and vote on their own answers, or even do both adding specific poll options and still leaving the option for them to add to the list.

Utilizing Facebook Questions is as easy as asking your fans a question. But you should exert some effort in crafting your questions. Essentially, they must have a goal and inquire on a specific area in your business that you think would benefit from customers’ input and suggestions.

For example, ask them what their dream car is and what’s stopping them from buying it, if they haven’t bought it already. You can also pit vehicle models against each other, luxury vehicles against economical cars for example, to know which model you might want to feature in your next campaign. Have you had a lot of different promotions lately? Ask people which ones they liked best and learn from their answers.

Be creative in your questions as well as in choices that you provide them. When a Facebook user participates by answering your question, that question is also posted to his or her profile page; a compelling question could spread to many people very quickly this way.

 Unlock all of the community & features  Join Now