Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Benefits of SMS Marketing for Your Auto Dealership

Among the many methods of digital automotive advertising, mobile phones are emerging as one of the most effective devices to promote your dealership. But not all mobile phones are created equal.

While SMS marketing capitalizes on text messages to propel its campaigns, another platform for mobile marketing is gaining popularity. I’m talking about smartphones. IDC’s 49.2% market growth prediction for 2011 shows that smartphones such as the iPhone, Android, BlackBerry, etc, are definitely on the rise in today’s era of portable internet and mobile web browsing.

But with the advent of mobile web, does it mean that SMS marketing will soon become an obsolete method of advertising? It’s not likely so. Millions of people still send text messages everyday, and SMS messaging remains a low-cost, easy and fast way to directly reach out to a number of people through mobile. And because SMS is a standard feature in practically all mobile phones today (including smart phones), SMS marketing conveniently extends to both smartphones and “dumbphones” users.

Luckily for the automotive industry, both SMS marketing and mobile web can work together to drive an efficient marketing campaign for your auto dealership. SMS marketing provides a faster, more personalized way to send information to a targeted group of potential customers. Mobile web, on the other hand, offers richer multimedia experience and a new level of interactivity through the integration of customized smartphone apps in your mobile ads.

But while mobile web marketing is still dealing with a few hurdles, such as OS segmentation making it difficult for mobile apps to display correctly across different devices, SMS marketing enjoys a seamless operation. Through text message marketing, your dealership can target a broader scope of the market beyond just the smartphone users.

 Unlock all of the community & features  Join Now