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From: Jared Hamilton
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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Take Advantage of the New Facebook for iPhone Check-in Feature at Your Dealership

Although the iPhone app was intended to let users stay connected with their Facebook friends while on the go, auto dealers can also take advantage of this technology to make their automotive mobile marketing campaigns more interactive and more in-tune with the social media. With the release of Facebook for iPhone’s newest version (version 3.4), one added feature is particularly useful for business owners: the ability to check-in at actual events.

Checking-In to Events

Along with bug fixes and other new features, Facebook for iPhone now allows users to check-in to events, rather than just locations as was previously the case. To check-in, users must first accept the invitation by saying “Yes” to the RSVP then they must also be present at the same time and venue that is indicated in the event invitation. Once they are checked-in, users can see the other guests who are also at the event. For example, now a user can check in at XYZ Dealership’s “Car Show For Charity” event; and by doing so spread the word to all their friends that not only are they at XYZ Dealership, but also that there is an event going on, and the user is there.

Organize Automotive Marketing Events
Event check-in can bring auto advertising to a whole new level by utilizing connectability and social interaction to connect to your potential customers and promote your dealership. You can easily organize an event- sales, car-related, or philanthropy- send out invitations on Facebook and dcreate a buzz leading up to it as people accept invitations as well as the day of the event as those same people check in to the event.

Also, with  Facebook for iPhone, you can plan activities throughout the event and post them to engage your guests, encourage audience participation and create a call to action to a checked in users network. You can also keep tabs on how the event is being perceived by seeing what people are saying on Facebook, running opinion polls or surveys and obtaining real time responses, and interacting directly with attendees

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