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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Paul Potratz

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Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

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New Age Automotive Marketing

Technology is advancing at the speed of light, so much so that the most life-changing innovations of the 21st century have been from this segment. Its effect has been felt on every aspect of society, but perhaps one area where the impact of this technology can be really be seen and felt is in automotive marketing.

Digital automotive marketing is turning the dealers’ world around to a new form of communication. Effective marketing is no longer about who can afford to run a full spread ad on newspapers, or buy a prime spot on national television. Technology has changed the way people interact with car dealerships as well as consumer spending habits at large.

Not so long ago, the war for marketing supremacy was fought over the internet. Firms spent millions of dollars on SEO marketing campaigns. Those that read and heeded the signs of change early enough were able to edge out the competition. However, the battle front has shifted again, and dealers who still imagine that owning a website that ranks highly in search engines is enough to reel in customers are in for a rude shock.

Digital marketing is now targeting mobile phone users. According to various statistics, newspaper sales have been on a steady decline, so placing an ad on the papers will only reach so many readers. While you might reach more people by placing the ad on television or radio, these two traditional forms have advertising have nothing on modern digital advertising methods. Facebook and Google ads might still be more effective than “traditional” media, but mobile phone advertising is the new buzz word.

At Potratz, we keep on top of the latest digital trends to keep your dealership above the competition. Join us Wednesday, April 20, for a free short webinar discussing how you can take advantage of these trends to sell more cars. Click here to sign up now.

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