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From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

New Age Automotive Marketing

Technology is advancing at the speed of light, so much so that the most life-changing innovations of the 21st century have been from this segment. Its effect has been felt on every aspect of society, but perhaps one area where the impact of this technology can be really be seen and felt is in automotive marketing.

Digital automotive marketing is turning the dealers’ world around to a new form of communication. Effective marketing is no longer about who can afford to run a full spread ad on newspapers, or buy a prime spot on national television. Technology has changed the way people interact with car dealerships as well as consumer spending habits at large.

Not so long ago, the war for marketing supremacy was fought over the internet. Firms spent millions of dollars on SEO marketing campaigns. Those that read and heeded the signs of change early enough were able to edge out the competition. However, the battle front has shifted again, and dealers who still imagine that owning a website that ranks highly in search engines is enough to reel in customers are in for a rude shock.

Digital marketing is now targeting mobile phone users. According to various statistics, newspaper sales have been on a steady decline, so placing an ad on the papers will only reach so many readers. While you might reach more people by placing the ad on television or radio, these two traditional forms have advertising have nothing on modern digital advertising methods. Facebook and Google ads might still be more effective than “traditional” media, but mobile phone advertising is the new buzz word.

At Potratz, we keep on top of the latest digital trends to keep your dealership above the competition. Join us Wednesday, April 20, for a free short webinar discussing how you can take advantage of these trends to sell more cars. Click here to sign up now.

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