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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

New Age Automotive Marketing

Technology is advancing at the speed of light, so much so that the most life-changing innovations of the 21st century have been from this segment. Its effect has been felt on every aspect of society, but perhaps one area where the impact of this technology can be really be seen and felt is in automotive marketing.

Digital automotive marketing is turning the dealers’ world around to a new form of communication. Effective marketing is no longer about who can afford to run a full spread ad on newspapers, or buy a prime spot on national television. Technology has changed the way people interact with car dealerships as well as consumer spending habits at large.

Not so long ago, the war for marketing supremacy was fought over the internet. Firms spent millions of dollars on SEO marketing campaigns. Those that read and heeded the signs of change early enough were able to edge out the competition. However, the battle front has shifted again, and dealers who still imagine that owning a website that ranks highly in search engines is enough to reel in customers are in for a rude shock.

Digital marketing is now targeting mobile phone users. According to various statistics, newspaper sales have been on a steady decline, so placing an ad on the papers will only reach so many readers. While you might reach more people by placing the ad on television or radio, these two traditional forms have advertising have nothing on modern digital advertising methods. Facebook and Google ads might still be more effective than “traditional” media, but mobile phone advertising is the new buzz word.

At Potratz, we keep on top of the latest digital trends to keep your dealership above the competition. Join us Wednesday, April 20, for a free short webinar discussing how you can take advantage of these trends to sell more cars. Click here to sign up now.

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