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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

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Exclusive Blog Posts

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Facebook Enters Groupon’s Arena with Deals Program

Today, Facebook is launching a deals program similar to those on sites like Groupon and Living Social, testing offers in five major cities across the U.S. These deals will include major discounts and exclusive offers for tickets, passes, and more. People can then share it by “liking” to potentially get greater discounts if friends buy into an offer. Although this program is still in a test stage, once released in all areas it will have great potential for automotive advertising on social media.

Facebook’s new deals program takes social sharing of deals to a new level. Groupon and LivingSocial offers come through email and do encourage people to share these socially for the deal to be activated or become free. Facebook’s program will start with the deal showing up in a “deals” section when people log on and also showing up in friend feeds when someone likes an offer.

When the new deals program comes out for everyone, auto dealers can take advantage of it to offer specials for people to buy into. Service specials provide the best offers to use for this, marketing your fixed operations to drive in people who might not be ready to buy a new vehicle. You can give a discount to drive people into your dealership and drive up your branding. For example, a $10 oil change would be an appealing offer.

People will “Like” the offer and then share it with their friends, ultimately reaching thousands of people around your area. The potential for your dealership to promote itself in social media greatly increases with this new deals program.

 

Shaun Raines
Hmm... Who is Facebook partnering with to do this?

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