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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Search Preview in PPC Ads: What Does It Mean for Your Campaigns?

You’ve probably noticed the little magnifying glass next to Google search results. When you click it, you see a preview of what the site looks like. Google has recently added this preview feature to paid search results as well, letting people get a glimpse of your page before even clicking the link. What are the implications of this new feature for automotive advertising search campaigns?



First, this makes the quality of the landing page all the more important. Before, people would have to click an ad to even see your site. Now, they can see it before even clicking, making it all the more necessary to have well-designed graphics and a clean, appealing look.

Second, the page needs to be specific to what people are searching for. If they are searching for a 2011 Nissan Sentra and can see that they are going specifically to a page about the Sentra, they will be more likely to click the ad. If they are just going to the main dealership page which has 10 different brands listed, people will not be as likely to click since they are not going straight to the vehicle being searched for.



Finally, be aware that Flash, Java, or other web platforms may not show up in your site preview and instead show as just an empty white space. Check your pages in the preview to make sure that graphics do indeed show up.

Brian Pasch
Paul I spoke about this feature yesterday during the Automotive SEM Study and I posed the question to myself "How do consumers find out about this feature and learn how to use it?" For 95% of the dealers on the webinar, none had notice this feature nor thought about the implications. Some of the ads we tested had poor graphics so you are on point when you say that dealers should check what is being displayed. I just wonder what percentage of consumers are using the preview function today. The second question was regarding the preview page itself. Google is selecting certain text to highlight on the page and magnify that text. I was wondering if their are HTML tags to guide Google which text to use. For example, one client's ad showed their Dealer.com page home page and two areas of text were highlighted. One was the review section, a feed from DealerRater.com. So, I wonder if you can force certain text to be selected?

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