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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Take That, Groupon! Google Enters the Online Deals Market

Google has now launched its latest venture, Google Offers, its entrance into the world of online deals. Sites like Groupon and LivingSocial have seen incredible success with offers that people buy into and then invite their friends via social media, and Google is now providing some competition. Dealers seeking fresh automotive marketing ideas can look to a tool like this to market service discounts, gain branding visibility, and collect new return customers.

People can sign up to receive daily deal offers from local businesses such as restaurants and hair salons. These offers will be for discounts of 50% or more off of goods and services, which people claim by paying through Google Checkout and printing out a receipt to bring to the business.

Auto dealerships have seen success reaching new customers through sites like Groupon. A discounted oil change or car wash is a great low-cost way to start and bring in new people to the dealership who in turn may keep coming back or even eventually buy a car.

Though currently only available in select markets, Google Offers will expand to other locations as it is tested and developed further. You can see the present locations and subscribe to find out when it will be available in your area here.

 

 

 

Bryan Armstrong
These sites can be an effective means for drawing in new customers and introducing them to the entire value proposition of your Dealership. Handling them the correct way and not filing them in the "leeches" category or tagging them as someone who "wants something for nothing" will be key to turning those customers from a one-hit wonder into fans for life. Thanks for your insight.
Jeff Cryder
Groupon will ultimately regret not taking the 6 Billion dollars Google offered them. Bunch of loons.

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