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Jared Hamilton
From: Jared Hamilton
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Take That, Groupon! Google Enters the Online Deals Market

Google has now launched its latest venture, Google Offers, its entrance into the world of online deals. Sites like Groupon and LivingSocial have seen incredible success with offers that people buy into and then invite their friends via social media, and Google is now providing some competition. Dealers seeking fresh automotive marketing ideas can look to a tool like this to market service discounts, gain branding visibility, and collect new return customers.

People can sign up to receive daily deal offers from local businesses such as restaurants and hair salons. These offers will be for discounts of 50% or more off of goods and services, which people claim by paying through Google Checkout and printing out a receipt to bring to the business.

Auto dealerships have seen success reaching new customers through sites like Groupon. A discounted oil change or car wash is a great low-cost way to start and bring in new people to the dealership who in turn may keep coming back or even eventually buy a car.

Though currently only available in select markets, Google Offers will expand to other locations as it is tested and developed further. You can see the present locations and subscribe to find out when it will be available in your area here.

 

 

 

Bryan Armstrong
These sites can be an effective means for drawing in new customers and introducing them to the entire value proposition of your Dealership. Handling them the correct way and not filing them in the "leeches" category or tagging them as someone who "wants something for nothing" will be key to turning those customers from a one-hit wonder into fans for life. Thanks for your insight.
Jeff Cryder
Groupon will ultimately regret not taking the 6 Billion dollars Google offered them. Bunch of loons.

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