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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

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Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

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Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Google+ makes Internet Search Social

Where Google Wave and Google Buzz fell short before, Google+ presents a new take on social media and looks to prevail.  One of the things going in Google’s favor is the familiar site design.  Does the below picture look similar to you at all?  Notice how Mark Zuckerberg’s profile is laid out in a similar fashion to Facebook

Bing has recently taken a social approach by using Facebook relationships to endorse search results and are advertising it big time with their “Bing and Decide” campaign.   Maybe you have seen those commercials with friends talking about how they know each other and what particular sushi house they prefer.  Are you starting to see how this is making the review process easier and easier for businesses?

By integrating social media data with search engines, your dealership could actively use your social fan base to promote and endorse your company.  With Google+ social media and search engines seems to mend the seam more completely than ever before.   Here are three essential features you may find helpful for your dealership.

  1. Sparks - Sparks allow you to follow specific topics of interest, such as: Automotive, Dealership, Marketing, Social Media, Search Engine.  Sparks essentially function similarly to Facebook Likes.
  2. Circles - Where Facebook and Twitter make it difficult to fragment groups of friends, Google+ and Circles use an algorithm to focus conversations.  Now your social life, professional life and family life can easily be fragmented and not exhaust one another.
  3. Hangouts - Google+’s Hangouts takes video conferencing to the next level by allowing users the opportunity to video chat with groups of friends.  This feature has even pushed Facebook to start negotiations with Skype to integrate a similar feature within their own website.

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