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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Google+ makes Internet Search Social

Where Google Wave and Google Buzz fell short before, Google+ presents a new take on social media and looks to prevail.  One of the things going in Google’s favor is the familiar site design.  Does the below picture look similar to you at all?  Notice how Mark Zuckerberg’s profile is laid out in a similar fashion to Facebook

Bing has recently taken a social approach by using Facebook relationships to endorse search results and are advertising it big time with their “Bing and Decide” campaign.   Maybe you have seen those commercials with friends talking about how they know each other and what particular sushi house they prefer.  Are you starting to see how this is making the review process easier and easier for businesses?

By integrating social media data with search engines, your dealership could actively use your social fan base to promote and endorse your company.  With Google+ social media and search engines seems to mend the seam more completely than ever before.   Here are three essential features you may find helpful for your dealership.

  1. Sparks - Sparks allow you to follow specific topics of interest, such as: Automotive, Dealership, Marketing, Social Media, Search Engine.  Sparks essentially function similarly to Facebook Likes.
  2. Circles - Where Facebook and Twitter make it difficult to fragment groups of friends, Google+ and Circles use an algorithm to focus conversations.  Now your social life, professional life and family life can easily be fragmented and not exhaust one another.
  3. Hangouts - Google+’s Hangouts takes video conferencing to the next level by allowing users the opportunity to video chat with groups of friends.  This feature has even pushed Facebook to start negotiations with Skype to integrate a similar feature within their own website.

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