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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

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Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Style impact on Profits in Automotive Industry

How often have you heard a customer say, “I just don’t like the look of it” They are not sure what exactly turns them off from this vehicle despite all the amazing features it has that they want.  People’s taste change in automotive style with the ease of the wind blowing so it can be very difficult for a dealership sometimes to draw people in that may not like the “look” of the vehicle on their lot.

Imagine the year 1908 and the Ford Model T has just come out. People’s reaction was all across the spectrum. Now look at today’s “modern” cars and check out the car doors for a moment. The rear doors are higher than the front doors and the windows are shorter in comparison to the door skins. Yes, this decreases the height of the rear windows and thus decreases the viewing area for the driver but it makes the cars look “faster” and sleek. Now do a comparison to the two cars – Model T and Today. Amazing how the heart of the car is still visible – the vehicle is merely a way to transport you from point a to point b in comfort and style. Your sales staff should align themselves with the customer and be sure to focus on attributes that are important to the customer find ways to make the “look” transform in the eyes of the customer into something they love rather than find fault in. Remember what Henry Ford said “Don’t find fault, find a remedy.”  Cars are exciting fun modes of transportation allow drivers the chance to be in control.

When designing new automotive marketing strategies think back to the beginning of the automotive industry. People are sometimes reluctant to change but with the right attitude any marketing campaign can take hold.

Are you looking for a knowledgeable team that is ready and willing to evolve with your dealership and automotive marketing campaign, visit this page to see more information and contact us now.

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