Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

New Vehicle Retail Demand Slumping, Edmunds Forecasts

New Vehicle Retail Demand Slumping, Edmunds Forecasts

SANTA MONICA, Calif. — April 26, 2017 — Edmunds, the leading car shopping and information platform, forecasts that 1,431,695 new cars and trucks …

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

BMW of Sarasota will host its first ever BimmerCon on Saturday, April 29th from 6:00 p.m. to 9:00 p.m. at its dealership located at 5151 Clark Road, Sa…

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

Style impact on Profits in Automotive Industry

How often have you heard a customer say, “I just don’t like the look of it” They are not sure what exactly turns them off from this vehicle despite all the amazing features it has that they want.  People’s taste change in automotive style with the ease of the wind blowing so it can be very difficult for a dealership sometimes to draw people in that may not like the “look” of the vehicle on their lot.

Imagine the year 1908 and the Ford Model T has just come out. People’s reaction was all across the spectrum. Now look at today’s “modern” cars and check out the car doors for a moment. The rear doors are higher than the front doors and the windows are shorter in comparison to the door skins. Yes, this decreases the height of the rear windows and thus decreases the viewing area for the driver but it makes the cars look “faster” and sleek. Now do a comparison to the two cars – Model T and Today. Amazing how the heart of the car is still visible – the vehicle is merely a way to transport you from point a to point b in comfort and style. Your sales staff should align themselves with the customer and be sure to focus on attributes that are important to the customer find ways to make the “look” transform in the eyes of the customer into something they love rather than find fault in. Remember what Henry Ford said “Don’t find fault, find a remedy.”  Cars are exciting fun modes of transportation allow drivers the chance to be in control.

When designing new automotive marketing strategies think back to the beginning of the automotive industry. People are sometimes reluctant to change but with the right attitude any marketing campaign can take hold.

Are you looking for a knowledgeable team that is ready and willing to evolve with your dealership and automotive marketing campaign, visit this page to see more information and contact us now.

 Unlock all of the community & features  Join Now