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From: Jared Hamilton
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Paul Potratz

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Facebook Changes and How They Affect You


Facebook is an ever changing medium for social discourse with more than 750 million active users. On September 21st, the Facebook algorithm changed to no longer broadcast the most recent posts of friends and groups an individual is associated with. Instead Facebook now displays the most recent posts in response to an individuals search terms, interests and interactions.

Whats New:
The new algorithm divides news updates into two categories, "Top Stories" and a “News Reel”. The “News Reel” is located on the right side of the screen, this new feature now allows an individual to view everything that people are posting, liking and tagging because it is constantly updating. To view more on what appears in the reel, hover over the content and click on the down arrow that appears. To close it isn't an option. However, you can hide a story by clicking the down arrow. Status updates and photos have a new look on an individual’s homepage. They are now labeled with a blue corner for easy view ability.

Why is this a Positive:
This is a great opportunity for dealerships who understand how to use social media. Now, more then ever before a dealership can connect and engage their audience and get rid of the background noise. Facebook for dealerships is all about connecting with customers and the public, as well as brand building. These are two important practices that are enhanced by the Facebook format change.


For More Info:
For more information on how your dealership can use social media as a marketing tool visit ppadv.com.

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