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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

272 Million and There Is No Sign Of Slowing Down!



In October of 2000 there were 124 million people online and today there are 278,196,000 people online which is over 80% of every man, woman, and child in the United States.  



Oh But Wait it Gets Better...

Nielsen estimates by December 25th, 2011 1 in 2 Americans will have a Smart Phone!  It has taken six quarters for the Smart Phone market share to double. 
I could go on about the 5.5 billion text messages being sent every 24 hours and the 17 million tablets but that is not the point…The Point I am Making is…



The Rules of Engagement Have Changed
...
The days of newspaper mixed with radio and an occasional direct mail drop to make a great month is a thing of the past. The relatively new found marketing channels, all driven by the internet, are changing how marketing progresses today and in 2012 as this triple digit growth across the country continues so do the opportunities to grow your dealerships revenues. Most marketing strategies are even more fragmented than in the days of cable and radio advertising. By understanding how the new marketing tools are best put into practice will guarantee profitable results that build momentum in 2012.



It's All Moving So Quickly
...
To be a top and profitable dealership in 2012 it's going to take a new outlook and new strategy for your dealership. Start thinking e-commerce just like Zappos, Dell, and Geico to name a few.  It's a strategy of behavioral marketing, mobile marketing, and social selling.  The focus will be conversion and content engagement with shopping cart abandonment marketing automation processes.  

It's Not Too Late...


This can be overwhelming for some but once you allow yourself to accept how the standards have changed and start adopting an e-commerce strategy it will all become simple. You will become so excited once you see that the possibilities and opportunities are endless as you enter into the most profitable years of your dealerships history.  

Your sales market has now become the entire country and your profits can quadruple with a firm grasp on the new marketing strategies that await you.


It's Not Too Late...
Join me on October 9th at 3:45 at the Driving Sales Executive Summit at the Bellagio in Las Vegas when I deliver the Keynote "Defining 2012's Advanced Marketing Strategy for Progressive Dealers".  

I promise you will have a new outlook and a clear direction of what it will take to "Crush the Competition" as Gary would say! 

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