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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

272 Million and There Is No Sign Of Slowing Down!



In October of 2000 there were 124 million people online and today there are 278,196,000 people online which is over 80% of every man, woman, and child in the United States.  



Oh But Wait it Gets Better...

Nielsen estimates by December 25th, 2011 1 in 2 Americans will have a Smart Phone!  It has taken six quarters for the Smart Phone market share to double. 
I could go on about the 5.5 billion text messages being sent every 24 hours and the 17 million tablets but that is not the point…The Point I am Making is…



The Rules of Engagement Have Changed
...
The days of newspaper mixed with radio and an occasional direct mail drop to make a great month is a thing of the past. The relatively new found marketing channels, all driven by the internet, are changing how marketing progresses today and in 2012 as this triple digit growth across the country continues so do the opportunities to grow your dealerships revenues. Most marketing strategies are even more fragmented than in the days of cable and radio advertising. By understanding how the new marketing tools are best put into practice will guarantee profitable results that build momentum in 2012.



It's All Moving So Quickly
...
To be a top and profitable dealership in 2012 it's going to take a new outlook and new strategy for your dealership. Start thinking e-commerce just like Zappos, Dell, and Geico to name a few.  It's a strategy of behavioral marketing, mobile marketing, and social selling.  The focus will be conversion and content engagement with shopping cart abandonment marketing automation processes.  

It's Not Too Late...


This can be overwhelming for some but once you allow yourself to accept how the standards have changed and start adopting an e-commerce strategy it will all become simple. You will become so excited once you see that the possibilities and opportunities are endless as you enter into the most profitable years of your dealerships history.  

Your sales market has now become the entire country and your profits can quadruple with a firm grasp on the new marketing strategies that await you.


It's Not Too Late...
Join me on October 9th at 3:45 at the Driving Sales Executive Summit at the Bellagio in Las Vegas when I deliver the Keynote "Defining 2012's Advanced Marketing Strategy for Progressive Dealers".  

I promise you will have a new outlook and a clear direction of what it will take to "Crush the Competition" as Gary would say! 

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