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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

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Interview with Scott Pechstein: What's Up With "Digital Retail"?

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The Perennial Sales Starter Kit

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The Growing Trend to be Green in Automotive Marketing

Green as in profitable and green as in environmentally friendly. The automotive advertising industry is consistently changing with hybrids and ecofriendly vehicles having an increased importance to shoppers now more then ever before. Green initiatives are presenting new marketing avenues as new ecofriendly vehicles and increased Green initiatives for dealership’s increase your need  to be at the forefront of your dealership’s automotive marketing. Join Kimberly Roselle, Account Executive at POTRATZ, as she reviews what it takes to be Green and how to incorporate such strategies into your 2012 strategies.

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Marc McGurren
Interesting for sure!! I believe being green many a times (especially in affluent areas) is more about a statement than it is about being green. BUT - manufacturers are definitely moving towards greener cars every day!
Chris Costner
I couldn't agree more Marc, these vehicles definitley have their niche market and demographic. It seems every OEM has some type of "green" vehicle in production or coming very soon. VW as many already know has been in the diesel market for years and moved to a low-sulfur / clean diesel engine not long ago. Now look to see them move into the hybrid market very soon.

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