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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

6 Automotive SEO Tips to Rev up your Marketing Plan

6 Automotive SEO Tips to Rev up your Marketing Plan

With the average car shopping experience becoming more complex by the day, your dealership can’t afford to take just one or two routes to win over cu…

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

The Growing Trend to be Green in Automotive Marketing

Green as in profitable and green as in environmentally friendly. The automotive advertising industry is consistently changing with hybrids and ecofriendly vehicles having an increased importance to shoppers now more then ever before. Green initiatives are presenting new marketing avenues as new ecofriendly vehicles and increased Green initiatives for dealership’s increase your need  to be at the forefront of your dealership’s automotive marketing. Join Kimberly Roselle, Account Executive at POTRATZ, as she reviews what it takes to be Green and how to incorporate such strategies into your 2012 strategies.

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Marc McGurren
Interesting for sure!! I believe being green many a times (especially in affluent areas) is more about a statement than it is about being green. BUT - manufacturers are definitely moving towards greener cars every day!
Chris Costner
I couldn't agree more Marc, these vehicles definitley have their niche market and demographic. It seems every OEM has some type of "green" vehicle in production or coming very soon. VW as many already know has been in the diesel market for years and moved to a low-sulfur / clean diesel engine not long ago. Now look to see them move into the hybrid market very soon.

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