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Green as in profitable and green as in environmentally friendly. The automotive advertising industry is consistently changing with hybrids and ecofriendly vehicles having an increased importance to shoppers now more then ever before. Green initiatives are presenting new marketing avenues as new ecofriendly vehicles and increased Green initiatives for dealership’s increase your need to be at the forefront of your dealership’s automotive marketing. Join Kimberly Roselle, Account Executive at POTRATZ, as she reviews what it takes to be Green and how to incorporate such strategies into your 2012 strategies.