Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Increase Your Conversion With a Person’s Face

Do you have a face in your advertising? – Why Not?
Using a real person will increase, conversions, closing rates and gross dollars.
When you use a face in the display ads there is a 23% increase in click thru rate

Learn more here

Aaron Hassen
Great post Paul. This is absolutely true. This is why Contact At Once! suggests dealers use actual photos on their live chat drop-ins for their websites. Regarding chat, our internal data shows that conversions can double simply by adding a photo.
Tyson Gamblin
Great post Paul... Definitely some things to consider in our advertising and merchandising throughout our dealership

 Unlock all of the community & features  Join Now