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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Increase Your Conversion With a Person’s Face

Do you have a face in your advertising? – Why Not?
Using a real person will increase, conversions, closing rates and gross dollars.
When you use a face in the display ads there is a 23% increase in click thru rate

Learn more here

Aaron Hassen
Great post Paul. This is absolutely true. This is why Contact At Once! suggests dealers use actual photos on their live chat drop-ins for their websites. Regarding chat, our internal data shows that conversions can double simply by adding a photo.
Tyson Gamblin
Great post Paul... Definitely some things to consider in our advertising and merchandising throughout our dealership

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