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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Millennial Generation: How to Capture This Influential Market

How do you develop a customer’s relationship with your brand when they are always in a hurry? It is no secret that technology and social media have allowed the consumer to be in a power position. They can fast forward through advertisements, subscribe to satellite radio, and simply search (or not search) whatever and whenever they please. Basically, they are too busy to see what they don’t want to see.  Selectivity has become the norm. 

So, how does an advertiser brand an organization to this type of consumer? The secret is to utilize the very same media in which millennial are employing.These people are busy, so as an advertiser, we need to fit neatly into their day. General branding, as a focus, should come to the forefront of an advertisers strategy.  For instance, develop a remarketing strategy that utilizes cookies. Once a potential customer visits a site, they will then have a cookie placed on their device, and a remarketing advertisement will continue to pop up wherever they go.This simple and non-intrusive tool will enable consumer targeting during their evaluation and purchasing stages of the buying cycle.  They visited your site for a reason, so why not remind them why?

Bryan Armstrong
OUR REMARKETING IS ONE OF OUR MOST SUCCESFUL, COST-EFFECTIVE CAMPAIGNS. mAINTAINING TOP OF MIND AWARENESS IN TODAYS FAST PACED WORLD IS KEY. Sorry for all the caps, I was in the F&I menu and I'm NOT re-typing! ;)

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