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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

The Millennial Generation: How to Capture This Influential Market

How do you develop a customer’s relationship with your brand when they are always in a hurry? It is no secret that technology and social media have allowed the consumer to be in a power position. They can fast forward through advertisements, subscribe to satellite radio, and simply search (or not search) whatever and whenever they please. Basically, they are too busy to see what they don’t want to see.  Selectivity has become the norm. 

So, how does an advertiser brand an organization to this type of consumer? The secret is to utilize the very same media in which millennial are employing.These people are busy, so as an advertiser, we need to fit neatly into their day. General branding, as a focus, should come to the forefront of an advertisers strategy.  For instance, develop a remarketing strategy that utilizes cookies. Once a potential customer visits a site, they will then have a cookie placed on their device, and a remarketing advertisement will continue to pop up wherever they go.This simple and non-intrusive tool will enable consumer targeting during their evaluation and purchasing stages of the buying cycle.  They visited your site for a reason, so why not remind them why?

Bryan Armstrong
OUR REMARKETING IS ONE OF OUR MOST SUCCESFUL, COST-EFFECTIVE CAMPAIGNS. mAINTAINING TOP OF MIND AWARENESS IN TODAYS FAST PACED WORLD IS KEY. Sorry for all the caps, I was in the F&I menu and I'm NOT re-typing! ;)

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