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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

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Exclusive Blog Posts

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

What Consumers Look for When Purchasing a Car

What features do you promote when trying to sell a car? Even with the large amount of automotive information available on the Internet, many people still purchase new cars within only a few days of making the decision to buy. What is the single most important thing to promote to a consumer interested in purchasing? Here are some insightful tips you may want to expose your customer to when trying to help seal the deal.

  • Styling – I feel it’s very important for you to understand your customer’s vehicle style. What does the vehicle say about them? Are they looking for a family car with a lot of storage space to take cross country trips, or maybe an open top convertible to cruise down by the shoreline. The possibilities are endless, but narrowing down the shopping list gives you a better idea of the inventory you might want to show them to during the limited time spent on your lot.
  • Safety Features - Safety plays a significant role to consumers when choosing the right car for them. Many people want a safe and reliable vehicle that they can trust to keep both them and their families safe on the road. For the safety-conscious shopper, try showing vehicles that rank high on the top safety pick list, and explaining the reasons behind it.
  • Fuel Economy – Many of us just want to save money! To a lot of consumers, finding a car that offers great fuel efficiency is key. Finding out if your customer drives excessively is important to know. With that information you would be able to introduce them to particular cars that helps stretch their MPG.
  • Cost – When consumers consider a new vehicle for purchase, the lines of affordability can easily become blurred due to the varied financing options available. A wise buyer shops for a new vehicle based upon what he or she can truly afford. Many if not all of us search for the lowest possible prices available to get yourself from point “A” to point “B”. But, there are also those of us who want a good price, but are willing to pay for quality. The key is to find out what your customers budget is; this will eliminate their fantasy from reality.

Does your dealership have a sales team that can help customers get the information they are seeking?

Jim Bell
Seems so basic, but is so true. Great post to remind us all.

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