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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

What Do Consumers Want in a Car?

What Do Consumers Want in a Car?

Check out this blog written by Yasmine Syed of Potratz, as she talks about what consumers really want.

In a nutshell: fuel economy. According to a new study conducted by Consumer Reports National Research Center, thirty-seven percent of study participants cited “fuel economy” as their leading consideration in car shopping. Quality was the second most important factor, trailed by safety and value. A sizable two-thirds of respondents said that they wanted their new car to have a significantly higher miles-per-gallon rating than their current vehicle. “Why”, you ask? It’s because of the economy, duh. In fact, ninety percent of the survey respondents blamed their new car buying behavior on the rising cost of gas.

The survey also found that considerably more car owners are open to downsizing their current vehicles, switching to a hybrid or even buying a car that runs on diesel. A majority of those individuals said they would strongly consider switching to a car that featured flex-fuel technology. Consumers under the age of fifty-five were significantly more willing to purchase a purely electric vehicle as opposed to a hybrid.

What should come as no surprise is that owners of large SUVs were the most open to downsizing their vehicle or, at the very least, switching to a smaller SUV or crossover. When asked to consider which vehicle they were least likely to purchase in the future, the top answers were: larger sedans and minivans. What was particularly surprising was the fact that a majority of survey respondents said that they would pay more for a vehicle as long as they could recover the additional cost by saving at the pump.

Though this news may not come as a shock, ask yourself: Have your marketing messages caught up to this obvious shift in consumer behavior? “No”, you say? Then contact us NOW!

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