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Paul Potratz

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Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

What is Ecoboost?

What is Ecoboost?

Read this blog by Nick Yocono as he explains what Ecoboost is, and how Ford is giving the consumers what they want.

You may have heard that you can’t have your cake and eat it, too. But that may not be true, at least when it comes to your new car’s engine.

With gas prices continuing to rise, manufacturers have shifted away from the big engines in favor of smaller engines that produce improved mileage. At the same time, consumers don’t want to lose the power they were accustomed to getting from previous models. So, how do manufacturers give consumers the best of both worlds?

Ford has responded to this new demand with “Ecoboost”. These new engines boast the same specs in horsepower and torque as their bigger displacement opponents, but with much improved mileage and emissions. Ford is not the only one doing this either, other companies have also started utilizing this engine setup, under different names, for their new models. So what is the secret?

The answer is quite simple: turbochargers. A Turbocharger uses exhaust gasses to spin its turbine and suck more air into the engine. That, along with more fuel, will create bigger explosions in the cylinder and therefore more power will be generated. A Ford F-150 equipped with an “Ecoboost” engine has a twin-turbocharged V6 instead of the traditional V8. What the turbocharger allows the engine to do is act like a V6 and get mileage similar to one while driving around. Most of the time you don’t need full power from the engine, such as when you’re maintaining your speed or during deceleration. When you actually do need some power, the turbocharger can spool up and provide that extra boost in power to make the engine perform similarly to a V8. This equates to a engine that will get better mileage and perform the same as a bigger, naturally aspirated, competitor.

Engines similar to Ford’s “Ecoboost” are being used in various new cars. Dodge recently released its new Dart, which on certain models, comes equipped with a 1.4L MultiAir Turbo engine option. The Chevrolet Cruze is equipped with a 1.4L Turbo “Ecotec” engine option. Even luxury manufacturer BMW has switched out the inline six in their 3 series base models for 2.0L Turbo engines. These cars all boast similar performance with much improved mileage to their predecessors.

Fuel mileage is the name of the game when it comes to selling cars in today’s market. Each year more and more small engine turbos show up on the market. If you’re in the market for a new vehicle that gets better mileage than the one you drive now, be on the lookout for setups like these.

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