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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Get The Real Facts On Customer Reviews

 

Get The Real Facts On Customer Reviews from Potratz on Vimeo.

 

Are you making the most of your customer reviews?

A good customer testimonial offers valuable return on investment and can help push potential buyers through the buying process and into your dealership. 

Unfortunately, when we went to work to find out what makes a good customer testimonial, we found that most dealerships aren’t using the right strategies to make a good review. 

This week on Think Tank Tuesday, I’m going to explain exactly how to tap into the psychology of a shopper with your customer reviews. It’s a lesson you don’t want to miss. 

Grant Gooley
Paul, great Think Tank Video! We try to capture any story we can from our customers. We had someone buy a car from us who is 96 years old! I had to put it on tape...here it is: https://www.youtube.com/watch?v=8T2gejxa1GM

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