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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

Is your SEO company interlinking?

Is your SEO company interlinking?

Adding relevant content just isn't enough.  As I have written many times SEO is so much more.  Interlinking is another part of the SEO&…

3 Biggest Mistakes as a Manager

3 Biggest Mistakes as a Manager

Becoming a Manager at 25 years old, only 3 years after accidentally stumbling into the Automotive Industry, created many challenges that were truly unexpec…

Get The Real Facts On Customer Reviews

 

Get The Real Facts On Customer Reviews from Potratz on Vimeo.

 

Are you making the most of your customer reviews?

A good customer testimonial offers valuable return on investment and can help push potential buyers through the buying process and into your dealership. 

Unfortunately, when we went to work to find out what makes a good customer testimonial, we found that most dealerships aren’t using the right strategies to make a good review. 

This week on Think Tank Tuesday, I’m going to explain exactly how to tap into the psychology of a shopper with your customer reviews. It’s a lesson you don’t want to miss. 

Grant Gooley
Paul, great Think Tank Video! We try to capture any story we can from our customers. We had someone buy a car from us who is 96 years old! I had to put it on tape...here it is: https://www.youtube.com/watch?v=8T2gejxa1GM

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