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Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

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5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

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DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

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Why Should You Attend NADA 2017

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The Most Wonderful Time of Year for Luxury

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Are You Missing Sales With The Wrong Messaging?

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

 

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers who are more interested in how the vehicles features, technology, etc. fits into their lifestyle. You're also not connecting with the impulse shopper.

In this week's Think Tank Tuesday, I'll tell you how to use your marketing message to connect with a wider audience and increase your sales.

Click here to watch the video.  If you'd like help with your marketing plans, call Samantha at 518-478-2042 or email her at samanthac@ppadv.com.

Don't forget that I'll be speaking about increasing sales with CRM at the F&I Conference at the Paris Hotel in Las Vegas September 10 -12.

 

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