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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

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Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

What is your competitive advantage?

Do you have a good answer to the question “why should I buy from you”? Everyone can compete on price, but in order to gain more customers and increase your sales, you need to have a competitive advantage.

In this week’s Think Tank Tuesday, I’ll explain why it’s important to set yourself apart from all the other dealers in your area, and how to best go about it.

What Is Your Competitive Advantage? from Potratz on Vimeo.

Jim Bell
Great points Paul. With everything so competitive out there, you have to set yourself apart from the others, especially when they are only visiting 1.4 dealerships before they make a purchase decision.

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