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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

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Exclusive Blog Posts

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Likes On Facebook: More Than Just A Thumbs Up

Likes on Facebook: More Than Just a Thumbs Up

 

An abandoned Facebook page is truly a sad site. A page that has gone months without posts, no photos in site, and reviews and comments that have not been responded to is enough to depress any social media user. (user can be replaced with a different word..guru, junkie, fan, expert?)

Now, studies show that a poor Facebook page is more than just an eyesore. A recent market research study concluded that a full 50% of consumers value a brand’s Facebook page more than their website.

This study, which can be viewed here, http://mashable.com/2012/09/24/facebook-brand-page-value/, presented a full look at how a brand’s Facebook presence is viewed and valued. For example, 87% of people like brands on Facebook, and the number one motivation to do so is to take advantage of promotions, discounts, and giveaways. Equally important are the reasons why people choose to unlike brands, the number one being that the brand posted too frequently.

How can your dealership use this information to your advantage? First of all, make sure your Facebook page is well attended. Create a dynamic selection of postings, but don’t post too frequently. Make sure you give users an incentive to like your page. That can be by posting coupons for free services or gifts. For example, post a coupon for a discount on an oil change. Or, offer a coupon that will give users a free gift if they test drive a certain car. You can also run contests and award winners with a prize to increase interaction.

Of course, you’ll want to avoid posting too frequently. Don’t post more than 2 or 3 times per day, and space out your posts to reach customers who log onto Facebook at different times during the day. Always make sure your content is important, relevant, and varied.

While it’s essential to brand management to have a quality Facebook page, don’t abandon your website in the process. Keep in mind that 50% of consumers place more value on a brand’s Facebook page, so that means the other 50% will judge you according to your website.

Does maintaining an online presence seem overwhelming? We’re up to the task. Contact us for help.

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