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From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Potratz Fish Philosphy

Who Deserves the Fish?

Who went the extra mile for our clients or a fellow team member? Who had a great attitude all week? Who was able to brighten up everyone's day?

During our weekly staff meetings, each team member votes for the Fish Award winner. The criteria? They display one or more of these four principles:

Play: Have fun! Make our clients feel as though they can have fun while they're here too.

Make Someone's Day: When a client stops by, make them your main focus. Is it a day where it's just the Potratz team at the office? Always find out what you can do to make your coworker's day easier or to make them smile.

Be There: At some workplaces, people will be there in body but their mind will be elsewhere. 'Be there' means there's no disconnect. You should be completely focused on your work and others around you. Don't hesitate to help your coworkers maintain a positive attitude too.

Choose Your Attitude: When you wake up in the morning, you choose whether to be nice and friendly, or to be mean and surly for the rest of the day. The right answer, of course, is to 'choose' to be nice and friendly every day. That good feeling will spread to others!

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