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Paul Rogers

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Name: Paul Rogers
Title: Manager
Company: GS Marketing
Phone: Private
Location: Private , Private
Summary:
With 30 years in the Automotive industry, (15 in Retail; 15 in Training) I understand all aspects of retail selling of automobiles. For the past 15 years I have focused my training in the area of eCommerce. I am an accomplished and highly successful train
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Blog Posts

Your Marketing Allocation is Backwards

by Brandin Wilkinson Yesterday

Your Marketing Allocation is Backwards

by Brandin Wilkinson Yesterday
Something to ponder…. You’re a dealer and 85% of your advertising budget is geared towards attracting new clients, and 15% towards retain…
visibility 81 textsms 2
Sherri Riggs likes this.

Customer Loyalty Isn’t Guaranteed with an App

by Jason Unrau Yesterday

Customer Loyalty Isn’t Guaranteed with an App

by Jason Unrau Yesterday
Dealerships all over have recognized the benefits in using an app for their store. It’s true – customer engagement is much simpler when you…
visibility 133 textsms 0
Sherri Riggs likes this.

Leasing, a Great Opportunity for More Transparency

by Mark Dubis Yesterday

Leasing, a Great Opportunity for More Transparency

by Mark Dubis Yesterday
As the cost of vehicles goes up, leasing is making a strong rebound in the market.  OEM and dealer advertising are putting a strong focus on their lea…
visibility 40 textsms 0
Sherri Riggs likes this.

One Dealership is Changing the Game When it comes to Test Drives

by Sherri Riggs Yesterday

One Dealership is Changing the Game When it comes to Test Drives

by Sherri Riggs Yesterday
Test driving can be a pain in the butt for the customer. Test Drives can take hours out of their day, they have to travel to get to the dealership, and has…
visibility 134 textsms 3
Kelly Kleinman likes this.

Top 3 Keys to Review Response Revealed!

by Christina Wofford Yesterday

Top 3 Keys to Review Response Revealed!

by Christina Wofford Yesterday
Responding to reviews is a big part of improving your online reputation. According to the Local Consumer Review Survey of 2017, 85% of consumers say th…
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