We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Engaging others in the web 2.0 environment can be a daunting task for many. Myself included!! With the hundreds of application and sites built around communities it would be impossible to engage with those users unless you actually outsourced your social media presence.
But what is the cost of that? It can be far more negative than positive unless you have the right people leading that initiative and really that is something I can see our industry slow to embrace. We first need to learn to leverage these mediums ourselves.
One of the huge benefits I have seen here at drivingsales.com is the Automotive Strategy Section here. Inside that you will find initiatives your competitors and colleagues are using to increase sales. Some of the better ones I have seen are:
and My Persoal Favorite : Reward Sales People for Generating their Own Business albeit self serving. :P
Participating in reviewing these strategies is just the precursor to the levels of engagement that will be available here in the very near future and gives those who are not acclimated to this new world of engagement a chance to get involved in reaching out to others.
Join the conversation get involved today!!