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Jared Hamilton
From: Jared Hamilton
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Paul Rushing

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Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Which is more important Traffic, Conversion or Process?  It is almost like the rhetorical question "Which came first the chicken or the egg?"

Each one of those components fails based on the lack of the other except traffic.  Traffic is the life blood of any online marketing effort and websites allow us to bring in very targeted traffic if they are properly optimized and marketed.  You do not need conversion and process to build traffic.  Traffic is needed to engage conversion to enter the process.

Building traffic can be done in so many way it would be chore to list them all here. 

Where does traffic really fall in the puzzle? 

Ideally we would have high traffic, high conversion with superior process. 

What if we have high traffic and the other two fail?

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