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From: Jared Hamilton
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Paul Rushing

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Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

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OP-CODES?

OP-CODES?

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[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

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Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

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Which is more important Traffic, Conversion or Process?  It is almost like the rhetorical question "Which came first the chicken or the egg?"

Each one of those components fails based on the lack of the other except traffic.  Traffic is the life blood of any online marketing effort and websites allow us to bring in very targeted traffic if they are properly optimized and marketed.  You do not need conversion and process to build traffic.  Traffic is needed to engage conversion to enter the process.

Building traffic can be done in so many way it would be chore to list them all here. 

Where does traffic really fall in the puzzle? 

Ideally we would have high traffic, high conversion with superior process. 

What if we have high traffic and the other two fail?

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