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Jared Hamilton
From: Jared Hamilton
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Paul Rushing

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Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Which is more important Traffic, Conversion or Process?  It is almost like the rhetorical question "Which came first the chicken or the egg?"

Each one of those components fails based on the lack of the other except traffic.  Traffic is the life blood of any online marketing effort and websites allow us to bring in very targeted traffic if they are properly optimized and marketed.  You do not need conversion and process to build traffic.  Traffic is needed to engage conversion to enter the process.

Building traffic can be done in so many way it would be chore to list them all here. 

Where does traffic really fall in the puzzle? 

Ideally we would have high traffic, high conversion with superior process. 

What if we have high traffic and the other two fail?

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