by Jamie Oldershaw 3 hours ago
by Jamie Oldershaw 3 hours agoWe’ve been in the business of reviews for quite some time now – 15 years to be exact. As DealerRater has grown, so has the power and infl…
We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
According to SearchCRM.com, - On the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers' messages in every user's e-mail notes.Ok now that we know what viral promotion is how do we use it in our industry? I can think of some very ingenuous ways to apply it to selling cars and to getting people involved online. The biggest issue is execution. Bringing the idea to reality is the toughest part in this type of marketing campaign. Birgdogs are a form of viral promotion. If you can get your customers talking about you then you have leveraged it. No doubt there are many people who work their book of business and referrals only in the business. You will notice they are usually the ones that sell the most cars and have the less stress in hitting their numbers, regardless of what techniques they use to facilitate their contact with these individuals. At the last store I worked at there was a salesperson who consistently sold 15 cars + per month using that form of generating his own business. You could hear him singing Happy Birthday in the showroom almost daily. He was a great self marketer and you can be rest assured his customers talked about it to their friends and family. Maybe it was a snicker, maybe the said how surprised they were who knows, but 4 out of 10 customers walking through the front door were asking for him. There is a lot to be said about that. So to answer my on question yes viral promotion is possible and executed all the time in a traditional sense, now how do we apply it to marketing ourselves online?