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Paul Rushing

Paul Rushing Sales Leader

Exclusive Blog Posts

[Podcast] Effort vs Performance Metrics: Get a Better Understanding of Your Team's Success

[Podcast] Effort vs Performance Metrics: Get a Better Understanding of Your Team's Success

In this episode, Jason and Bart discuss the importance of choosing the right metrics to track for your team and how those generally fall into two categorie…

Why Creativity Matters To Our Dealerships

Why Creativity Matters To Our Dealerships

“Creativity is intelligence having fun.” - Albert Einstein   When we find ourselves working more in the business than on the busines…

Why do we fail to excel and constantly improve?

Why do we fail to excel and constantly improve?

Maybe you think you do? With all due respect . . . I'm not so sure!!! Allow me to elaborate;   Instinct - Do you remember the day y…

Adaptability: The Power Skill No One Talks About

Adaptability: The Power Skill No One Talks About

Have you ever heard the saying “the only constant in life is change”? Our ability to react effectively and intelligently when business and envi…

Is a Virtual BDC Cost Efficient?

Is a Virtual BDC Cost Efficient?

Would a Virtual BDC be cost efficient for your dealership? It’s no secret that ROI is crucial. The cost of a Virtual BDC should not be any more than …

According to SearchCRM.com, - On the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers' messages in every user's e-mail notes.
Ok now that we know what viral promotion is how do we use it in our industry? I can think of some very ingenuous ways to apply it to selling cars and to getting people involved online. The biggest issue is execution. Bringing the idea to reality is the toughest part in this type of marketing campaign. Birgdogs are a form of viral promotion. If you can get your customers talking about you then you have leveraged it. No doubt there are many people who work their book of business and referrals only in the business. You will notice they are usually the ones that sell the most cars and have the less stress in hitting their numbers, regardless of what techniques they use to facilitate their contact with these individuals. At the last store I worked at there was a salesperson who consistently sold 15 cars + per month using that form of generating his own business. You could hear him singing Happy Birthday in the showroom almost daily. He was a great self marketer and you can be rest assured his customers talked about it to their friends and family. Maybe it was a snicker, maybe the said how surprised they were who knows, but 4 out of 10 customers walking through the front door were asking for him. There is a lot to be said about that. So to answer my on question yes viral promotion is possible and executed all the time in a traditional sense, now how do we apply it to marketing ourselves online?

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