Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Rushing

Paul Rushing Lead Generator

Exclusive Blog Posts

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

People have been trashing the Internet for ages about it's viability as a marketing channel, establishing virtual communities, interactive education and allowing people to work from everywhere.

The Internet as a viable tool has raised eyebrows for many years in and out of the automotive industry. Clifford Stoll from Newsweek lambasted the medium way back in 1995 as well.

The Internet has reverted us back to a time when ideas and products were introduced by "word of mouth". The days of acceptance in the marketplace via one way communication, read interruption marketing, is falling by leaps and bounds. Customers do not care how great you claim your product is, they don't care about the great big sale you are having, they don't care to be interrupted in their daily lives until they are ready for what you have to offer. That is just the way it is today.

When the radio then the TV became the primary ways for companies to communicate with their customers it took us out of a time where people talked about what was available in the marketplace by letting their friends, family and business acquaintances know who had what and how you could get it yourself. Consumers still did it they were just ignored and the best way to overcome negative press was to buy more advertising. The Internet is bringing us back to marketing at it's most basic level. Make a product and/or experience worth talking about.

Make it easy for consumers to communicate with you and to provide feedback. Don't give them fill in the blank rating forms then buy their review with perks. Seek honest feedback with a give and take, engage your customers and offer yourself as a resource and drop the pitch until it is asked for. Once you master this then you will be heads above your competition and capture a larger piece of the ever shrinking pie.

Where do you start? I can't answer that for you, but I know you must discover what differentiates you from any other supplier in your niche. If you can't do that you will be stuck in the Dead Zone forever...

 Unlock all of the community & features  Join Now