Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Rushing

Paul Rushing Lead Generator

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

While working on building keyword list for an SEO campaign I ran across a few interesting tidbits of information on "best practices". One of the ones that struck me most was where a group put together and open source document to give guidelines to organizations on best practices in social media interactions.

How we conduct ourselves online can be a huge tool in building our brand or destroying it. However nowhere have I found a a written or suggested automotive best practices for social media engagement. What is correct for one may be an aberration to another.

In a previous post here I talked about anonymity in blog commenting by a vendor. I can see the benefit that an individual may have in remaining unknown for personal privacy issues, but also see the need to establish a point of reference for basing your opinion and how not doing so can ultimately damage your message.

The report I was found was broke down into six areas to concentrate on in establishing in house "best practices". And will cover each one in a series of post.

They are:

* Checklist 1: Disclosure of Identity
* Checklist 2: Personal/Unofficial Blogging and Outreach
* Checklist 3: Blogger Relations
* Checklist 4: Compensation and Incentives
* Checklist 5: Agency and Contractor Disclosure
* Checklist 6: Creative Flexibility

Here is what they say about disclosure of Identity:

When communicating with blogs or bloggers on behalf of my company or on topics related to the business of my company, I will:

1. Disclose who I am, who I work for, and any other relevant affiliations from the very first encounter.
2. Disclose any business/client relationship if I am communicating on behalf of a third party.
3. Provide a means of communicating with me.
4. Comply with all laws and regulations regarding disclosure of identity.
5. We will inform employees, agencies, and advocates that we have a formal relationship of these disclosure policies and take action quickly to correct problems where possible.
6. Pseudonyms:
(Option A) Never use a false or obscured identity or pseudonym.
(Option B) If aliases or role accounts are used for employee privacy, security, or other business reasons, these identities will clearly indicate the organization I represent and provide means for two-way communications with that alias.
7. “We Didn’t Know”
Clearly disclose our involvement on all blogs produced by the company or our agencies.

What is your opinion?

Borrowed from "Blog Council"

 Unlock all of the community & features  Join Now