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Paul Rushing

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While working on building keyword list for an SEO campaign I ran across a few interesting tidbits of information on "best practices". One of the ones that struck me most was where a group put together and open source document to give guidelines to organizations on best practices in social media interactions.

How we conduct ourselves online can be a huge tool in building our brand or destroying it. However nowhere have I found a a written or suggested automotive best practices for social media engagement. What is correct for one may be an aberration to another.

In a previous post here I talked about anonymity in blog commenting by a vendor. I can see the benefit that an individual may have in remaining unknown for personal privacy issues, but also see the need to establish a point of reference for basing your opinion and how not doing so can ultimately damage your message.

The report I was found was broke down into six areas to concentrate on in establishing in house "best practices". And will cover each one in a series of post.

They are:

* Checklist 1: Disclosure of Identity
* Checklist 2: Personal/Unofficial Blogging and Outreach
* Checklist 3: Blogger Relations
* Checklist 4: Compensation and Incentives
* Checklist 5: Agency and Contractor Disclosure
* Checklist 6: Creative Flexibility

Here is what they say about disclosure of Identity:

When communicating with blogs or bloggers on behalf of my company or on topics related to the business of my company, I will:

1. Disclose who I am, who I work for, and any other relevant affiliations from the very first encounter.
2. Disclose any business/client relationship if I am communicating on behalf of a third party.
3. Provide a means of communicating with me.
4. Comply with all laws and regulations regarding disclosure of identity.
5. We will inform employees, agencies, and advocates that we have a formal relationship of these disclosure policies and take action quickly to correct problems where possible.
6. Pseudonyms:
(Option A) Never use a false or obscured identity or pseudonym.
(Option B) If aliases or role accounts are used for employee privacy, security, or other business reasons, these identities will clearly indicate the organization I represent and provide means for two-way communications with that alias.
7. “We Didn’t Know”
Clearly disclose our involvement on all blogs produced by the company or our agencies.

What is your opinion?

Borrowed from "Blog Council"

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