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Jared Hamilton
From: Jared Hamilton
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Paul Rushing

Paul Rushing Sales Leader

Exclusive Blog Posts

[Podcast] Effort vs Performance Metrics: Get a Better Understanding of Your Team's Success

[Podcast] Effort vs Performance Metrics: Get a Better Understanding of Your Team's Success

In this episode, Jason and Bart discuss the importance of choosing the right metrics to track for your team and how those generally fall into two categorie…

Why Creativity Matters To Our Dealerships

Why Creativity Matters To Our Dealerships

“Creativity is intelligence having fun.” - Albert Einstein   When we find ourselves working more in the business than on the busines…

Why do we fail to excel and constantly improve?

Why do we fail to excel and constantly improve?

Maybe you think you do? With all due respect . . . I'm not so sure!!! Allow me to elaborate;   Instinct - Do you remember the day y…

Adaptability: The Power Skill No One Talks About

Adaptability: The Power Skill No One Talks About

Have you ever heard the saying “the only constant in life is change”? Our ability to react effectively and intelligently when business and envi…

Is a Virtual BDC Cost Efficient?

Is a Virtual BDC Cost Efficient?

Would a Virtual BDC be cost efficient for your dealership? It’s no secret that ROI is crucial. The cost of a Virtual BDC should not be any more than …

automotive email followupI am testing out different platforms to see how well they work for SEO, a case study on Search Engine Reputation Management and online social engagement.  One of these platforms is Vox.com.

I did a post there that was more of an exercise in SEO than anything else, you SEO experts may appreciate this, to create some links to to other properties to help SEO those sites, and I recieved a comment from a consumer that visited our site here.  (full post at My Many Levels of Seperation)

What do consumers want from car dealers?

IzzyRocks Said : ....... I read the 50 days follow up, I thought as a customer, what I would enjoy receiving in emails is testimonials from other customers the salesman had dealt with, and answers on FAQs such as special features of the cars, comparisons of features, information about what kind of tires are good etc etc. For example I have the ability to turn off the anti skid brakes, when would I do that? And then it would also be fun to see various colors and models of cars that were like what I was looking for and comparisons of your car to other brands.

This kind of feedback from consumers can provide huge benefit to the industry.  Especially if it is not solicited in the form of radio button surveys and moderated focus groups where someone leads the conversation.

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