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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Paul Rushing

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

automotive email followupI am testing out different platforms to see how well they work for SEO, a case study on Search Engine Reputation Management and online social engagement.  One of these platforms is Vox.com.

I did a post there that was more of an exercise in SEO than anything else, you SEO experts may appreciate this, to create some links to to other properties to help SEO those sites, and I recieved a comment from a consumer that visited our site here.  (full post at My Many Levels of Seperation)

What do consumers want from car dealers?

IzzyRocks Said : ....... I read the 50 days follow up, I thought as a customer, what I would enjoy receiving in emails is testimonials from other customers the salesman had dealt with, and answers on FAQs such as special features of the cars, comparisons of features, information about what kind of tires are good etc etc. For example I have the ability to turn off the anti skid brakes, when would I do that? And then it would also be fun to see various colors and models of cars that were like what I was looking for and comparisons of your car to other brands.

This kind of feedback from consumers can provide huge benefit to the industry.  Especially if it is not solicited in the form of radio button surveys and moderated focus groups where someone leads the conversation.

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