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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Paul Rushing

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automotive email followupI am testing out different platforms to see how well they work for SEO, a case study on Search Engine Reputation Management and online social engagement.  One of these platforms is Vox.com.

I did a post there that was more of an exercise in SEO than anything else, you SEO experts may appreciate this, to create some links to to other properties to help SEO those sites, and I recieved a comment from a consumer that visited our site here.  (full post at My Many Levels of Seperation)

What do consumers want from car dealers?

IzzyRocks Said : ....... I read the 50 days follow up, I thought as a customer, what I would enjoy receiving in emails is testimonials from other customers the salesman had dealt with, and answers on FAQs such as special features of the cars, comparisons of features, information about what kind of tires are good etc etc. For example I have the ability to turn off the anti skid brakes, when would I do that? And then it would also be fun to see various colors and models of cars that were like what I was looking for and comparisons of your car to other brands.

This kind of feedback from consumers can provide huge benefit to the industry.  Especially if it is not solicited in the form of radio button surveys and moderated focus groups where someone leads the conversation.

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