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Jared Hamilton
From: Jared Hamilton
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Paul Rushing

Paul Rushing Lead Generator

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Consumers are interrupted on average of 2000 times a day with outbound marketing.  That is why they use tools to block it.   Caller id, spam filtering, Tivo and satellite radio just to name a few.

Outbound marketing techniques rely on pushing a message far in wide in an attempt to reach the proverbial needle in the haystack, people in the market today, with a message to get them into action, visit the showroom.  The Internet is the ultimate inbound marketing tool in that it allows us to reach people who are looking for what we offer.  It does not interrupt them, they seek out what we have when they are ready for it.

The Auto Industry is using inbound marketing

We have numerous vendors that help dealers get their inventory in the eyes of shoppers looking for what we sell, build websites that draw in consumers looking for us and give us tools to engage once consumers connect with us.

Traditional sources of interruption marketing create inbound inquiries and have been doing it for years.  Direct mail, radio/tv commercials and newspaper ads help us find the needles in the haystack that raise their hand and ask to be sold. 

The problem is there are fewer needles in the haystack right now.  Dealers need to discover ways to reach more people who are asking to buy.  This will come at the expense of their competition, because the pie is shrinking and the ones that do it right will be taking larger slices.

The features at www.drivingsales.com will help the dealer community discover ways to get a larger share of their market, discover the best tools to accomplish their goals and network with peers that are looking to accomplish the same goals.

If you have an idea on how to best take advantage of inbound marketing submit it to our strategy board to get other industry professionals feedback and opinion.  If you are not already a member sign up today and get in the game.

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