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Jared Hamilton
From: Jared Hamilton
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Paul Rushing

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Our widget is a cutting edge scalable solution, soon to be industry standard, that provides flexible deployment across many verticalsForward looking companies will invest in our systematized relative capabilities, to acheive compatible incremental processing.....
I am really not sure what that says.  It is probably decipherable to somebody.  The worst offenders of using gobbledygook to describe their products are B2B technology companies.  While there are probably not many offenders in the automotive sector (<<more gobbledygook) car business, it does happen, mostly in press releases and product descriptions. When you are describing your product tell people what it does and how it benefits them and leave out the jargon that buyers many not understand, try to use words that they use.  Buyers want to hear how your product solves their problems in their own words, not yours.  Your marketing and PR is the start of a relationship with buyers and should encourage engagement drive action, encourage phone calls and leads.  Don't allude to benefits peppered with terms that are designed to sound vaguely impressive.  What happens is products turn into industry leading solutions that help companies streamline processes, acheive business objectives or conserve organizational resources. I could point out plenty of examples but that would not be politically correct the right thing to do.

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