Reaching critical mass in online marketing involves many different techniques and disciplines. Building upon your foundation can provide incremental traffic to your site and help spread your marketing message beyond your core online marketing property.
The recent winning strategy is using some very inexpensive and free tools to help build more layers of content for customers to find their main website and to interact with their company in a permission based format. This accomplishes a few things in their online marketing efforts, in addition to the direct interactions through these alternative mediums.
- SEO for their main site - Having other properties that you are in control of brings in links to your main site which helps elevate it in the search engine results pages.
- Tapping markets they are not in directly - Having multiple layers of content beyond your regular site will help you broaden the number of keywords that deliver traffic to properties your control.
- Traffic from other sources - When you create value added content that is not a direct marketing pitch others will link to you thus pushing traffic and link juice.
The main thing is being in control of the content. So that way you have will always have it at your disposal. Whether you are doing for personal branding or dealership branding. He who pays for it owns it. There are some opinions about this being shared on our discussion board as well.