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Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Long tail SEO is one of the easiest ways to draw traffic to your site. Long tail search terms are very specific search terms. In automotive I would describe them as "Used Red f-150 in Seattle" or "Hyundai Sonata w/nav near Jacksonville". Real easy to rank for but hard to define. A real life example where long tail searches influenced my buying activity is where I need to replace a laptop keyboards for two l laptops. I did a search for "replacement keyboard laptop model#" and found exactly what I was looking for right away ordered them and they will be here tomorrow. The site that had one also had the other. A win win for me. I spent less for two replacement keyboards than I was getting prices for one. Longtail will get buyers in that are looking for something specifically that you may have in stock. Take advantage of it.

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