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Jared Hamilton
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Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

An established competitive edge in today's market climate may separate the ones who make it from the ones that will not be around when cycles do as they always have, rise after falling.  It is what we do that differentiates us from Johnny down the road.  This is just not in retail but in business to business as well. While my goal is not to tell you how to run your business, chance are you have been doing that well already.  My main purpose is to remind you to seek ways to push your competitive edge further and wider than you have without looking back. We are constantly reminded in any sales and marketing training material that it is easier to market to current customers than it is to attract new ones.  In service businesses, dealer vendors, it may as simple as taking time to find out what your customers really want.  If you have an established clientele look to create products for the people who are already doing business with you versus finding the expensive to attract new one.  In retail pushing the edge may be as simple as picking up the phone to call your customers to see how the world is treating them without leading with a pitch.  The conversations you have will surprise you and should lead to referrals and sales. Don't believe me?  Try it and let me know how bad these ideas are..

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