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Jared Hamilton
From: Jared Hamilton
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Paul Rushing

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Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

The buzz words of the day are social media and social networking.  For those that are doubting the viability here are some very interesting numbers.
56% of American consumers feel both a stronger connection with, and better served by, companies when they can interact with them in a social media environment.

When Americans were asked about specific types of interactions:

  • 43% say that companies should use social networks to solve my problems
  • 41% want companies to solicit feedback on their products and services
  • 37% feel that companies should develop new ways for consumers to interact with their brand
  • 33% of men and 17% of women interact frequently (one or more times per week) with companies via social media
What is more impressive is that 85% of consumers that fall into Generation Y (born after 1979) participate in social networking and 57% reported involvement with blogs. The biggest thing to take away from this information is that 85% of American want companies to interact with them via these channels and 93% believe they should have a presence.  (source 2008 Cone Business in Social Media Study)
Interaction is more than a one way pitch.  It is about receiving feedback and helping consumers before they have a desire for your product.  This gives you the opportunity as a company and as an individual professional to reach more people faster than any other traditional medium. Developing a social media / social networking strategy for attracting new business and retaining customers is not a simple by the numbers proposition.  It requires you to get in and get your hands dirty to develop these presences or you can outsource it.  The real key is to get started now if you have not already. Stay up to date with marketing strategies and auto industry best practices at DrivingSales

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