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Jared Hamilton
From: Jared Hamilton
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Paul Rushing

Paul Rushing Sales Leader

Exclusive Blog Posts

8 Benefits of Collaboration

8 Benefits of Collaboration

“Competition makes us faster. Collaboration makes us better.”    I always assumed that collaboration and teamwork were the same t…

Take a 2 Minute Survey. Get a $10 Amazon gift card!

Take a 2 Minute Survey. Get a $10 Amazon gift card!

We are looking to hear directly from dealers with this very short and easy-to-answer survey. Answer a few questions, which only takes about 90 seconds, and…

How to Get Customers Back for Their First Service Appointment

How to Get Customers Back for Their First Service Appointment

Looking for ideas to get new customers to return to your dealership for their first service appointment? Here are a few that’ll help ensure you’re gett…

[Podcast] Effort vs Performance Metrics: Get a Better Understanding of Your Team's Success

[Podcast] Effort vs Performance Metrics: Get a Better Understanding of Your Team's Success

In this episode, Jason and Bart discuss the importance of choosing the right metrics to track for your team and how those generally fall into two categorie…

Why Creativity Matters To Our Dealerships

Why Creativity Matters To Our Dealerships

“Creativity is intelligence having fun.” - Albert Einstein   When we find ourselves working more in the business than on the busines…

The buzz words of the day are social media and social networking.  For those that are doubting the viability here are some very interesting numbers.
56% of American consumers feel both a stronger connection with, and better served by, companies when they can interact with them in a social media environment.

When Americans were asked about specific types of interactions:

  • 43% say that companies should use social networks to solve my problems
  • 41% want companies to solicit feedback on their products and services
  • 37% feel that companies should develop new ways for consumers to interact with their brand
  • 33% of men and 17% of women interact frequently (one or more times per week) with companies via social media
What is more impressive is that 85% of consumers that fall into Generation Y (born after 1979) participate in social networking and 57% reported involvement with blogs. The biggest thing to take away from this information is that 85% of American want companies to interact with them via these channels and 93% believe they should have a presence.  (source 2008 Cone Business in Social Media Study)
Interaction is more than a one way pitch.  It is about receiving feedback and helping consumers before they have a desire for your product.  This gives you the opportunity as a company and as an individual professional to reach more people faster than any other traditional medium. Developing a social media / social networking strategy for attracting new business and retaining customers is not a simple by the numbers proposition.  It requires you to get in and get your hands dirty to develop these presences or you can outsource it.  The real key is to get started now if you have not already. Stay up to date with marketing strategies and auto industry best practices at DrivingSales

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