Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Rushing

Paul Rushing Lead Generator

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

The buzz words of the day are social media and social networking.  For those that are doubting the viability here are some very interesting numbers.
56% of American consumers feel both a stronger connection with, and better served by, companies when they can interact with them in a social media environment.

When Americans were asked about specific types of interactions:

  • 43% say that companies should use social networks to solve my problems
  • 41% want companies to solicit feedback on their products and services
  • 37% feel that companies should develop new ways for consumers to interact with their brand
  • 33% of men and 17% of women interact frequently (one or more times per week) with companies via social media
What is more impressive is that 85% of consumers that fall into Generation Y (born after 1979) participate in social networking and 57% reported involvement with blogs. The biggest thing to take away from this information is that 85% of American want companies to interact with them via these channels and 93% believe they should have a presence.  (source 2008 Cone Business in Social Media Study)
Interaction is more than a one way pitch.  It is about receiving feedback and helping consumers before they have a desire for your product.  This gives you the opportunity as a company and as an individual professional to reach more people faster than any other traditional medium. Developing a social media / social networking strategy for attracting new business and retaining customers is not a simple by the numbers proposition.  It requires you to get in and get your hands dirty to develop these presences or you can outsource it.  The real key is to get started now if you have not already. Stay up to date with marketing strategies and auto industry best practices at DrivingSales

 Unlock all of the community & features  Join Now