We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Do you ever just feel like enough is enough? Too much negative press, too many one sided conversations rehashed again and again until it feels like gospel or you dread to hear the next update. Let's face it, it gets old after a while.
Now we are constantly being hit with old stuff rewrapped to look different. Buzz words come and go an they are usually defined by something we already know or have heard about. It is just renamed to make it look fresh. Yawn... It makes me tired to even write about it.
Blurred are the lines and finding an easy way to manage and decipher all of the things we are hit with is not an easy task. Personally I subscribe to around 100 blogs via RSS, two dozen daily email newsletters and don't forget the "special updates" that entails. What is amazing though in all of that content that comes to me daily I can pick and choose what matters.
One thing I have surely noticed is the updates from auto industry related content providers is usually depressing, unless you are picking and choosing depressed auto stocks right now, and the content that comes from the other side of the online world tries to deliver solutions and information that people can use to increase their online marketing presence, improve a process,build customer bases and create products that people want.
It is the latter type of content this industry needs right now. Ways for dealers to enhance their business today without sacrificing integrity, increasing budgets or being sold snake oil. It is tactical, measurable results that dealers and their people on the ground need.
That is the culture here at DrivingSales and if you are reading this and not a member you need to get involved and sign up today. The car business is entering a new age and if you are going to be a part of the industry pay attention to what matters, not the things that don't.
For now on when I find those gems that can apply to our industry you will find them here and hopefully my readers can benefit. All I ask from you is when we meet you shake my hand, buy me a drink and, sit down and chat for a spell.
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Paul Rushing
