Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Rushing

Paul Rushing Lead Generator

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

DO YOU YELL EVERYWHERE YOU GO?  YOU SURE DO IT WHEN YOU COMMUNICATE WITH OTHERS ON THE INTERNET.  It is too bad that most car guys really do no realize that it is rude to send communication to others with their cap lock keys on.  Most blame it on their DMS system, having been a recent user of the one that is blamed the most I know for a fact that capitol letter inputs are not required.

It is just not in email communication this phenomenon is witnessed, I see it in forums, blogs and even on website content.  Using cap locks in online communication is just bad form, unless you are talking only to people who still wish they had a coin f&i system and still feel like they need to print a credit report on paper to make it easier to access.

Another thing while I am on a mini rant.  If you want your emails read do not type until you get to the next line and use bold html fonts.  Email is primary a text communication and "fancy" emails with multiple fonts and ladded with images not only get picked up as spam by the filter it is also less personal.  Sending a newsletter or something clearly reconized as mass email it is ok but when you communicate with people one on one, simple text works best.

Want to loose someone in any email communication?  If so, let your lines run more than 65 characters.  Running lines all the way to the end of your email clients compose tool makes it tougher for your recipient to read.  Going roughly 65 characters, using a hard return, the enter key, and a fixed width font makes your emails much easier to read.  If I lost you completely in that last sentence there is an amazing site that will help you learn proper email form right HERE.

Paul Rushing
Community Development
912-266-1629
www.drivingsales.com
paulr@drivingsales.com

 Unlock all of the community & features  Join Now