Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Rushing

Paul Rushing Lead Generator

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

DO YOU YELL EVERYWHERE YOU GO?  YOU SURE DO IT WHEN YOU COMMUNICATE WITH OTHERS ON THE INTERNET.  It is too bad that most car guys really do no realize that it is rude to send communication to others with their cap lock keys on.  Most blame it on their DMS system, having been a recent user of the one that is blamed the most I know for a fact that capitol letter inputs are not required.

It is just not in email communication this phenomenon is witnessed, I see it in forums, blogs and even on website content.  Using cap locks in online communication is just bad form, unless you are talking only to people who still wish they had a coin f&i system and still feel like they need to print a credit report on paper to make it easier to access.

Another thing while I am on a mini rant.  If you want your emails read do not type until you get to the next line and use bold html fonts.  Email is primary a text communication and "fancy" emails with multiple fonts and ladded with images not only get picked up as spam by the filter it is also less personal.  Sending a newsletter or something clearly reconized as mass email it is ok but when you communicate with people one on one, simple text works best.

Want to loose someone in any email communication?  If so, let your lines run more than 65 characters.  Running lines all the way to the end of your email clients compose tool makes it tougher for your recipient to read.  Going roughly 65 characters, using a hard return, the enter key, and a fixed width font makes your emails much easier to read.  If I lost you completely in that last sentence there is an amazing site that will help you learn proper email form right HERE.

Paul Rushing
Community Development
912-266-1629
www.drivingsales.com
paulr@drivingsales.com

 Unlock all of the community & features  Join Now