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The benefits of being involved in the network here at DrivingSales are huge. For both dealership personnel that participate and the vendors alike. It allows us to be exposed different schools of thought on a variety of subjects and discovering best practices.
The only real constant is change. Things that worked yesterday fade away fast in the digital age. While the bulk of the content and topics for discussion relate mostly to Internet marketing and processes to facilitate moving customers from Internet lead to sale, it is just the start of things to come.
Right now in our membership is growing at a rate that is far exceeding expectations and members are engaging each other on a variety of subjects on the blogs and in our discussion forum.
We have seen successes already in dealership ISM's asking for and receiving actionable feedback to address an issue on updating specials on their site.
SEO seems to outscore Search Engine Marketing based on the comments from industry professionals, who are masters of their craft, to bad the SEM vendors have not stepped up to comment on it.
A person just getting into the car business is being showed the ropes on follow up and can probably use more guidance from the wealth of knowledge amassed here.
These conversations benefit everyone that participate in them. Even if it only reminds them of what they should be doing or exploring other alternatives to their marketing mix. Vendors that help establish themselves as experts in their fields, the newbies learn from the pros and the old dogs start learning new tricks.
This is what is exciting about what we are doing here the all of us is bigger than the one of us.
My question is why are YOU not participating?