Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Rushing

Paul Rushing Lead Generator

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

automotive-seo-expositionThe "Automotive SEO Exposition" held this year in Washington DC was a huge success. Top level automotive seo practitioners from all over the country came together for two days of powerful round table style discussions.

The topics discussed exceeded expectations and delved into a level of knowledge beyond that of basic seo offerings available to car dealers today. While many website providers do offer basic services the discussions delved much deeper.

Some of the topics covered were:

  • Changes in search that are becoming a reality such as universal search and the Google search wiki.
  • Why tag and keyword stuffing are a waste of bandwidth and the negative implications to be expected from these practices.
  • Website analytics and why independent third party site performance measurement trumps vendor provided tracking.
  • Building search engine trust and the importance of outbound links and linking partners.
  • Techniques for ranking for competitors names.
  • Inbound linking strategies and internal linking strategies.
  • The importance of updated content and the challenges dealers face.
  • Pros and cons of website provider platforms.
  • Blogging for car dealers and effective use to help build search engine relevance.
  • Search engine saturation and how to eliminate third party lead providers from dealers "money term" searches.

Those in attendance were top level website providers, automotive marketing consultants, inventory distribution partners, micro site providers, analytic providers and search marketing providers and consultants.

This years conference was by invitation only and the next one is scheduled for September 18th-21st of this year in Las Vegas. Make sure you subscribe to ISMinTraining.com to receive details on the next automotive seo conference and for tips and opinion of online automotive marketing.

 Unlock all of the community & features  Join Now