Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Rushing

Paul Rushing Sales Leader

Exclusive Blog Posts

[Podcast] Effort vs Performance Metrics: Get a Better Understanding of Your Team's Success

[Podcast] Effort vs Performance Metrics: Get a Better Understanding of Your Team's Success

In this episode, Jason and Bart discuss the importance of choosing the right metrics to track for your team and how those generally fall into two categorie…

Why Creativity Matters To Our Dealerships

Why Creativity Matters To Our Dealerships

“Creativity is intelligence having fun.” - Albert Einstein   When we find ourselves working more in the business than on the busines…

Why do we fail to excel and constantly improve?

Why do we fail to excel and constantly improve?

Maybe you think you do? With all due respect . . . I'm not so sure!!! Allow me to elaborate;   Instinct - Do you remember the day y…

Adaptability: The Power Skill No One Talks About

Adaptability: The Power Skill No One Talks About

Have you ever heard the saying “the only constant in life is change”? Our ability to react effectively and intelligently when business and envi…

Is a Virtual BDC Cost Efficient?

Is a Virtual BDC Cost Efficient?

Would a Virtual BDC be cost efficient for your dealership? It’s no secret that ROI is crucial. The cost of a Virtual BDC should not be any more than …

automotive-seo-expositionThe "Automotive SEO Exposition" held this year in Washington DC was a huge success. Top level automotive seo practitioners from all over the country came together for two days of powerful round table style discussions.

The topics discussed exceeded expectations and delved into a level of knowledge beyond that of basic seo offerings available to car dealers today. While many website providers do offer basic services the discussions delved much deeper.

Some of the topics covered were:

  • Changes in search that are becoming a reality such as universal search and the Google search wiki.
  • Why tag and keyword stuffing are a waste of bandwidth and the negative implications to be expected from these practices.
  • Website analytics and why independent third party site performance measurement trumps vendor provided tracking.
  • Building search engine trust and the importance of outbound links and linking partners.
  • Techniques for ranking for competitors names.
  • Inbound linking strategies and internal linking strategies.
  • The importance of updated content and the challenges dealers face.
  • Pros and cons of website provider platforms.
  • Blogging for car dealers and effective use to help build search engine relevance.
  • Search engine saturation and how to eliminate third party lead providers from dealers "money term" searches.

Those in attendance were top level website providers, automotive marketing consultants, inventory distribution partners, micro site providers, analytic providers and search marketing providers and consultants.

This years conference was by invitation only and the next one is scheduled for September 18th-21st of this year in Las Vegas. Make sure you subscribe to ISMinTraining.com to receive details on the next automotive seo conference and for tips and opinion of online automotive marketing.

 Unlock all of the community & features  Join Now