Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Paul Rushing

Paul Rushing Lead Generator

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

"Social Media Marketing", "Social Networking" catchy buzzwords used to push new platforms and for dated industry "experts" to claim a newfound mastery.

Opinions on proper use of popular platforms vary immensely. 

The real question is what are you using different social media platforms for and what are the methods you are using to promote awareness?

The image above comes from a viral event as a result of an idea on  Users in the UK plotted to reproduce this commercial by T-Mobile in real life and effectively closed down Liverpool Street Station in London.  (<also source of the image)

Think of the cheap marketing that T-Mobile got, even if the whole thing was plotted by a social media marketing firm or happened "organically".

To be effective using social media to drive awareness and sales it requires GREAT CONTENT and a network that will respond. 

Effective Social Media Content

The quality of your content is the most important factor, the better it is the more it will be passed around to create a viral effect.  Without content that has the potential to go viral it's usually a waste of bandwidth and spam.  (Don't even get me started on using social media spam as a "SEO tool", that's a series of posts)  Others will link to it and get people talking about you, your company, your products and interacting and viewing your content. 

"Direct marketing will reduce the chances of a piece of web content going viral. People do not want to be sold to, the initial social media marketing push should be more about the conversation than the sale. A more aggresive sales angle can be added later, once the social media push has ended." -

Building a Social Media Network

To effectively promote content via Social Media and Social networking you have to be networked.  A twitter account that follows noone, a digg account that only self promotes, a facebook profile in the name of a dealership, linkedn profiles for corporate mascots, ning sites for car dealers that only consultant participate in really serve no purpose other than to republish content and has zero Social Media value.

To make sites like digg, facebook, stumbleupon and twitter work you have to work them or find some someone to work them for you in concert with yours and others GREAT CONTENT.  Each site has it's own rules written and understood. Promoting your own content on twitter is completely acceptable and doing it on digg may get you and your domain banned plus have negative effects on your web rep. 

Each site offers levels of connection with other users and those friends make using these destinations not only easier but profitable as well. 

Want a car story to go popular on Get a high end user to submit it for you.  It got us national press and we sold cars because of it!

Want to test out the drivingsales servers on traffic from twitter?  Tweet a story that others will retweet.

Want your commercial to get over 300,00 views from  Make it worth watching over and over again.

Cuban Gynecologist: Local Car Commercial

Automotive Content can get noticed and drive traffic. Just remember what the users of the sites want to see and build your network in each location and connect with other users who can help your drive traffic to your content.

Here are some easily identified noneffective uses of social media and networking sites.  Coming from someone who has built thier entire business from networking and inbound marketing.

  • Bouncing JPEGs of used car inventory on video hosting sites.
  • Having delicious and digg button on inventory.
  • Feeding your your inventory to twitter.
  • Stumbling and digging your new microsite.
  • Fictitious zip based twtitter accounts.
  • Ning Sites and facebook profiles for Car Dealerships
  • Scrapping email addresses to send spam to from social networks.  (Sorry couldn't resist)

Paul Rushing
SEGA Systems, LLC
"Without Traffic Everything Fails"
Chat Google Talk: parushing Skype: parushing

 Unlock all of the community & features  Join Now