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The title of the site was "Bad Rep Nissan" and the url was www.badrepnissian.popularfreehostingplatform.com. Some of the other content was republished Rippoff Reports, Bad Testimonials and the slogan was "We will, we will srew you" as well as a blanket denial stating "I am in NO WAY affiliated with Dirtbag Nissan, Another Nissan Store part of Dirtbag Nissan's Group, or any of the XXX stores I cited in my original article."As a professional who practices Automotive SEO and creates marketing properties for dealers I would never condone or participate in a scheme such as this. I am willing to publish something when I disagree with others in this space, I will do it in my name and give the reasons why. It generates business for my company and meets acceptable standards recognized by many, other automotive vendors do it too they just do it in emails, on the phone and in their pitches to dealers. It is fairly obvious which dealership created the property as there are several anchor text pointing to micro sites and the dealers main site using keywords they wish to optimize for, a very basic SEO practice.
From wikipedia on "Anchor Text" - Webmasters may use anchor text to procure high results in search engine results pages. Google's Webmaster Tools facilitate this optimization by letting website owners view the most common words in anchor text linking to their site.The content that was found on this slam site would not encourage anyone to do business with either dealer. It will not help the dealer, which sponsored the content, sell more cars other than optimizing other marketing properties of the "Dirtbag Nissan Dealer" and it goes to further tarnish the online reputation of "Bad Rep Nissan Dealer". A consumer who lands on the site would probably chose to avoid both dealers.