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Jared Hamilton
From: Jared Hamilton
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Paul Rushing

Paul Rushing Sales Leader

Exclusive Blog Posts

[Podcast] Effort vs Performance Metrics: Get a Better Understanding of Your Team's Success

[Podcast] Effort vs Performance Metrics: Get a Better Understanding of Your Team's Success

In this episode, Jason and Bart discuss the importance of choosing the right metrics to track for your team and how those generally fall into two categorie…

Why Creativity Matters To Our Dealerships

Why Creativity Matters To Our Dealerships

“Creativity is intelligence having fun.” - Albert Einstein   When we find ourselves working more in the business than on the busines…

Why do we fail to excel and constantly improve?

Why do we fail to excel and constantly improve?

Maybe you think you do? With all due respect . . . I'm not so sure!!! Allow me to elaborate;   Instinct - Do you remember the day y…

Adaptability: The Power Skill No One Talks About

Adaptability: The Power Skill No One Talks About

Have you ever heard the saying “the only constant in life is change”? Our ability to react effectively and intelligently when business and envi…

Is a Virtual BDC Cost Efficient?

Is a Virtual BDC Cost Efficient?

Would a Virtual BDC be cost efficient for your dealership? It’s no secret that ROI is crucial. The cost of a Virtual BDC should not be any more than …

There were three underlying themes that all that presented in the social media and search space brought forward at the Drivingsales Executive Summit.

Content -

Dealers that wish to aggressively market themselves online need to be publishing as much content as possible in a myriad of locations that the dealer does and does not control. This content will help drive traffic from search engines and social media. With changes in the works at Google content is going to mean even more for dealers.

Listening -

Arron Strout and Chris Brogan both tuned in on this in both of their presentations and reemphasized our belief. Dealer's need to keep up with what is being published about them online and in social settings and listen for ques from prospective customers. Chris even brought forward an idea of how a dealer could increase fixed opps revenue and an awesome prospecting tool for sales. I will publish on this later.

Engagement -

This is the one that dealers will struggle the most with in the social media space. If you are going to use any of the social media sites and look to generate sales from them after you learn to listen you need to be ready to engage consumers in these settings. This will take active participation for dealers and their staff, it cannot be automated!! When dealers are getting started especially if done in-house they are better off to concentrate on one location and do really well than in many locations with little more than just a presence. If you were in attendance please add what you felt was the most important topics covered or if you were not ask you questions below.

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