Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Paul Rushing

Paul Rushing Lead Generator

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

There were three underlying themes that all that presented in the social media and search space brought forward at the Drivingsales Executive Summit.

Content -

Dealers that wish to aggressively market themselves online need to be publishing as much content as possible in a myriad of locations that the dealer does and does not control. This content will help drive traffic from search engines and social media. With changes in the works at Google content is going to mean even more for dealers.

Listening -

Arron Strout and Chris Brogan both tuned in on this in both of their presentations and reemphasized our belief. Dealer's need to keep up with what is being published about them online and in social settings and listen for ques from prospective customers. Chris even brought forward an idea of how a dealer could increase fixed opps revenue and an awesome prospecting tool for sales. I will publish on this later.

Engagement -

This is the one that dealers will struggle the most with in the social media space. If you are going to use any of the social media sites and look to generate sales from them after you learn to listen you need to be ready to engage consumers in these settings. This will take active participation for dealers and their staff, it cannot be automated!! When dealers are getting started especially if done in-house they are better off to concentrate on one location and do really well than in many locations with little more than just a presence. If you were in attendance please add what you felt was the most important topics covered or if you were not ask you questions below.

 Unlock all of the community & features  Join Now