There were three underlying themes that all that presented in the social media and search space brought forward at the Drivingsales Executive Summit.
Dealers that wish to aggressively market themselves online need to be publishing as much content as possible in a myriad of locations that the dealer does and does not control. This content will help drive traffic from search engines and social media. With changes in the works at Google content is going to mean even more for dealers.
Arron Strout and Chris Brogan both tuned in on this in both of their presentations and reemphasized our belief
. Dealer's need to keep up with what is being published about them online and in social settings and listen for ques from prospective customers. Chris even brought forward an idea of how a dealer could increase fixed opps revenue and an awesome prospecting tool for sales. I will publish on this later.
This is the one that dealers will struggle the most with in the social media space. If you are going to use any of the social media sites and look to generate sales from them after you learn to listen you need to be ready to engage consumers in these settings. This will take active participation for dealers and their staff, it cannot be automated!! When dealers are getting started especially if done in-house they are better off to concentrate on one location and do really well than in many locations with little more than just a presence.
If you were in attendance please add what you felt was the most important topics covered or if you were not ask you questions below.