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Peter Kahn

Peter Kahn Senior Director, Research and Insights

Profile

Name: Peter Kahn
Title: Senior Director, Research and Insights
Company: CDK Global
Phone: Private
Location: Private , Private
Summary:
At CDK Global, Peter is tasked with building tools to help dealerships understand the value of Internet-based marketing. With a focus on helping dealers connect with shoppers, Mr. Kahn has built out a team that focuses on the automotive shopper experience as a way of providing actionable insights that will improve shopper satisfaction and dealership profit. Partnering with CDK Business Intelligence and Data Science, the Retail Insights team provides unique thought leadership to automotive retailers and manufacturers. Peter holds an MBA from Oregon State in Finance and Marketing as well as advanced program certificates in Software Product Management and Integrated Marketing from the University of Washington.

Recent Activity

Blog Posts

Closing Rate on Internet Leads

Closing Rate on Internet Leads

A closing rate on internet leads will depend on how you are receiving those leads. If they are from your site the rate should be higher than if they are fr…

No One Plans to Fail

No One Plans to Fail

As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships.…

Freebie Friday: Persistence Pays Off [VIDEO]

Freebie Friday: Persistence Pays Off [VIDEO]

VP of Sales CDK Global Bill Wittenmyer shares why persistence is your best ally towards productivity in this Freebie Friday. …

Profit By Action Quick Tip: Email Signatures [VIDEO]

Profit By Action Quick Tip: Email Signatures [VIDEO]

Andy Church explains the importance of e-mail signatures in this Quick Tip. …

Earn Service Customer Trust in an Unlikely Way – Transparent Pricing

Earn Service Customer Trust in an Unlikely Way – Transparent Pricing

Customer retention at the dealership level is abysmal after a customer’s new vehicle warranty expires. Extended service contracts help somewhat, …

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