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Phil DuPree

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Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

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Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

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Five Types of Video to Include in Your 2013 Marketing Plan

 

 

It’s pretty well known that YouTube is the second largest search engine with more than 4 billion views per day. While your dealership isn’t likely to produce the next “Gangnam Style” YouTube sensation, your presence on and use of YouTube can be part of a successful online strategy. If you allocate a significant budget towards SEO and SEM, you may want to think about allocating a percentage of it to increasing the number and types of videos on your dealership’s YouTube channel. Videos have been proven to engage customers, boost credibility and drive traffic to websites.

If you’re not already incorporating these five types of videos into your Internet marketing plans, consider adding them in 2013:

 

  1. Inventory. Posting inventory videos on YouTube is very effective when a link to your website and relevant search term keywords are included in the description. Also post the videos on your website and Facebook page. Then, post links from classified ads sites like Craigslist. Craigslist gets more than 50 billion views per month, and can drive traffic to both your website and Facebook page from customers wanting to view your inventory videos.

 

  1. TV commercials. Most dealers at some point or other have spent a significant amount of money on creating commercials. Are you maximizing that investment by uploading your old commercials to YouTube and posting them on your website? If a commercial was to promote a specific event such as a Labor Day sale, you may want to include something in the description that encourages customers to keep in touch for news about this year’s Labor Day sale.

 

 

  1. Videos that brand your dealership. Customers want to feel good about who they are buying a car from. Whether you brand yourself as the price leader, the honest, no-haggle dealer, or the small, family-owned dealer, have a professionally produced video that reflects this. Highlight your involvement in community service or incorporate humor if you can, and include your service departments by weaving in expert technician interviews or service advisor maintenance tips.

 

  1. Customer testimonials. Word of mouth and online reviews have tremendous impact on customer consideration. Potential customers want to know what your current customers have to say. What better way to advertise than combining both of these effective marketing methods in a series of testimonial videos? The key to making this successful is to keep testimonials current. If a customer sees that your last testimonial was posted more than six months ago, they may wonder if your service has been slipping.

 

 

  1. Personalized videos for lead follow-up. Have you ever received a personalized video message in your e-mail? I did recently and it got my attention. If you want a customer to think, “Wow, this person actually took the time and effort to create this video just for me,” then you may want to consider this idea. If you are a salesperson who is comfortable and personable on camera, sending a customized video to select Internet leads is a surefire way to outperform your competition.

 

Which types of videos have you found to be the most effective in increasing traffic to your dealership website? Are you able to track leads that come in as a result of your videos? 

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